Why SEO Matters to Your Business Website Part 3 of 5

Optimize your images for better search results

If you’ve been following my SEO mini-series, you’ve learned the benefit of writing your copy before choosing your keywords, and why it’s good to be in the top 10 organic listing. This week, I’ll share how to optimize your images for SEO.

Why is this important? Hardly anyone bothers to spend the time writing keyword rich image tags and alt tags, so companies that do stand a better chance at being found by their ideal clients, plus they will be far ahead of their competition.

Be different. Stand out. Optimize your images.

If you’re like most people, when you land on a web page that contains text and images, you’ll look at the image before reading the content.

Unless your images contain image tags and alt text, search engine robots will never see your images: that’s because images are made up of bits, and search engine robots only read text.

Search engine robots search for and identify text so they can return the closet match to your search terms. If you don’t describe your images, you are throwing away the opportunity to be found, especially if your images are relevant to who you are, what you do, or what you are selling.

How to optimize your images in WordPress

TIP

make sure your file name is descriptive

unless it’s for a web header or background image, your image files should be no more than 600 px wide max and 72 dpi

use dashes between the words (not underscore), lower case only

NO: logo_montagueTimber_frames.png
YES: logo-montague-timber-frames.png

Image Title:

The title is what WordPress uses to track your image, so it’s a very good idea to set the title to something that makes sense.

Image Title TIP: Use keywords in the title and the file’s name.

NO: 01_img_2435.png

YES: logo-montague-timber-frames.png

Image Caption:

The caption is the text that will appear underneath the image. It’s optional, so only fill this in if you want words beneath your photo.

Image Caption TIP: You can also add links to your captions if you want visitors to link back to the original source, or you want to give further information.

Image Alternate Text / Alt Text

This is required by Web Standard: if the image does not appear, the alternate text will appear in its place. Not everyone who visits your website will have the ability to see your images: It might be because their device or their browser doesn’t display images, or it could be because they are visually impaired.

Alt Text TIP: Alternate text should be a description of the image, and it will only appear if you can’t see the image.

Alternate text should be a literal description of your image.
Example: “tree and timber frame fillet silhouette – logo for Montague Timber Frames”
Use no more than 70-80 characters, including spaces.
Image Description

WordPress also gives you the opportunity to describe your images in greater detail, which is important if your images are relevant to who you are, what you do, or what you’re selling.

Example: “Logo brand identity designed for Montague Timber Frames, Montague, MA, USA, by Fields Graphic Design, Leeds, MA: For use on website, company vehicles, business cards, stationery and promotional materials.”

Final Image Optimization Tip

Background images and other non-relevant graphics should be ignored by Google, so just title them with a number (i.e. 05.png; 06.png., etc.) and omit the text fields.

Does SEO Matter?

Too often companies claim to be Internet Marketers, but fail to deliver. This usually refers to web development and design companies that do nothing more than create pretty websites. While a visually appealing site might be fine, if no one visits it then there is no point, and your marketing dollar has been wasted!

Getting nothing more than a website is like getting really well designed pamphlets for your business and placing them at the front door hoping passers-by will pick them up. To make effective use of you web marketing dollar you need to drive traffic to your site. 7 in 10 web sessions start with a visit to a search engine. Remember that over 65% of all web searches are with Google. So, it makes sense that if you are going to spend your valuable marketing dollar it should reach half the internet, or more, before they spend their dollars elsewhere.

Although there are several ways to achieve better results in the search engines, how you place in search results directly effects the amount of traffic your site will receive. Ideally you want to be in the top 3 results for you market space. Most people will visit one or more of the top 3, glance at the first page and occasionally look to the second page if they haven’t found what they are looking for on the first page. There are two ways to effect your placement in search engine results. These are usually termed as passive and active marketing.

Passive marketing refers to SEO (Search Engine Optimization) which is a design methodology for creating web pages and structuring your website. These changes are important as they will directly effect you conversion rate from the search pages by controlling what is actually displayed in the search results for your page. It also effects how the search engines categorise your pages. If not done correctly you pages won’t be listed for the correct searches.

Active marketing involves creating quality links to your site. One-way links to your site are referred to as back-links. Each link to your site counts as a ‘vote’ for your site. The more votes, the higher your site appears in the search engines. Unfortunately not all ‘votes’ are equal. This is where quality comes into play. The search engines also look at the type of site the link comes from. It judges whether he sites are related by their content. Also, how many other links are coming from the source site, as too many links from one place water down the quality of each link. Additionally, search engines look at the authority of the site the link comes from. This generally refers to how the source site ranks itself. Finally, most search engines throw in some magic numbers to balance it all out and make to hard for fraudsters to cheat the system.

The process of getting you site ranked well in the search engines is not a simple one. This is why it is important to find someone who actually specializes in Internet Marketing as well as web design and development. Good luck and take the time to see not just how a companies sites look, but how they rank for their targeted market space.

Yes, Good Affordable SEO Services Do Exist

You’re likely aware that affordable SEO services exist and are an important marketing strategies available today. Likewise, it’s also one of the most effective ways to establish an online presence, especially if you’re just new in the business. Though, let’s not forget the fact that it could also be quite expensive–more so, if you’re just starting a business. That in mind, how can a small business with limited budget enjoy something like this?

The answer is, through affordable SEO.

Believe it or not, affordable SEO services still exist. However, before we delve in further, you have to know that ‘cheap’ and ‘affordable’ aren’t the same–they have different meanings. The term ‘affordable’ means that you’ll be able to enjoy services at a reasonable price, without compromising the quality or features being offered. On the other hand, ‘cheap’ means you’ll be looking for the lowest priced services available–this wouldn’t give you the assurance that you’ll still enjoy SEO services that could help your business succeed.

Experts would tell you that it’s not advisable to go for cheap SEO services. Instead, focus on a company that’s capable of providing the services you need at an affordable price. This would give you the assurance that you’ll be able to enjoy long-lasting results that’s worth the investment. Also, there’s no need to pay for another SEO professional just to correct the mistakes made by the cheap company you’ve hired before.

Affordable SEO services are the most practical solutions to give your website the boost it needs. This will help you achieve your goals without burning a hole in your pocket.

Listed below are the characteristics of an affordable SEO service:

1. Comprehensive Services

This means SEO professionals would be willing to provide different services, such as keyword research, link building, content writing, directory submission, search engine submission, and social media marketing under one roof. This would give you the advantage of having an array of choices when it comes to picking features that should be included in the SEO campaign. With that, there’s no need to go to several providers just to obtain the services you need.

2. Insights From Other Experts and Customers

You should always do your research and try to figure out what other people say about the SEO company you’re planning to hire. Attempt to look for customer reviews and testimonials online. This would give you the insight you need, allowing you to determine if it’s an affordable SEO company or not. Pay attention to the feedback about pricing, costing, customer service, and level of professionalism.

3. Scaled Services

Some SEO companies make it impossible for businesses to access their services because they only offer complete services, and you’re not allowed to pick individually. This means you have no choice, but to take the entire package or look for another SEO company instead.

An affordable SEO company is willing to provide a broad range of options that allow the customers to scale different features depending on the allotted budget, as well as the benefits the business can enjoy. This gives you the privilege of personalizing the solution depending on your particular needs.

4. Unique and Customizable Services

Affordable SEO services are always willing to give options to ensure customer satisfaction. They allow their clients to personalize packages or features depending on their needs. This enables the business to decide what features should be included in the package and which ones are not needed at all. This can be very helpful for small businesses because they’ll have more control over the pricing.

5. Experience Is Important

Companies offering affordable SEO services are usually experienced and have been in the business for some years. They’re willing to provide quick turnarounds when it’s needed, and you’ll have the assurance that they’ll handle the given task professionally. You’ll be working with a more efficient ‘machine’ and you can expect more from the company, without paying extravagant fees.

Final Words

SEO is the foundation of everything being done online. It’s in the website pages, blog posts, social media posts, content downloads, and emails. That’s why it’s critical to look for an SEO expert that’s capable of helping you boost your online presence. However, this doesn’t mean that you should spend ridiculous amounts either. There’s a lot of SEO companies that offer affordable services, and all you have to do is look for these.

Thank you for stopping by

SEO Reselling: Becoming the ‘NO’ Man

Peyton Reed and Danny Wallace’s Yes Man blew me away-no doubt about it; the comedy film has something that made me laugh endlessly and given me shallow realizations. I will never live my life the way life was portrayed in this film, but it somehow kindled the positivity in me; not that I’ve learnt to say ‘Yes’ every time, and not because I have a similar job with the protagonist Carl Allen as well as a girlfriend like his baroque singer girlfriend Allison-but because after the film, I learned to say ‘NO’.

A brief background, my past job

Selling things that are not yours is way different from selling things from your personal collection. I was a door-to-door marketer and sold almost everything-encyclopedia Britannicas, vacuum cleaners, toys, name it. Literally, I was just doing things for money, for pure monetary reasons. To be honest, I never really cared for those Brittanicas and cleaners; I just wanted a steady job.

And there’s a big difference between selling things and services. As a door-to-door guy, closing a deal was as simple as giving my customers my product upon handing me the money. That’s all. Transaction is done. But when I started my own SEO Reselling business, signing a contract with my customer meant collaborating and working with them; no dead ends, we are partners until Armageddon.

SEO Reselling business

What is hard with this business is that you have to find a partner that would get and gather end clients for you. That is actually the point of being an SEO guy; you take care of the SEO matters, find another person to look for more end clients to expand your company, and lead the optimization process. It’s a cycle, and you need other people to perform that cycle; though you remain an important part of it. In short, you are collaborating with an SEO Reseller to make your task easier, to have a good internal company flow without even soaking yourself with all company obligations. Conversely, they are not just your worthy middlemen, (I’ve been a door-to-door salesman before and I know the feeling of being treated as “nothing but worthy capitalist’s middleman’) they are your partners, literally, your brothers in arms.

Saying NO

Saying ‘No’ is like bereaving yourself of things that could easily help you succeed. Basically, saying ‘No’ is like self-imposing negativity to your company. We all know how these sour-grapping, rejected customers polish their ruined day. They will criticize your name on social networking sites, and visit all blogs on earth and destroy your name with a believable ‘first-hand’ comment. What’s worse is when they create an online space-yes, online spot, chiefly dedicated and named after your company in order to lambaste you with all authority.

However, saying ‘Yes’ all the time to all customers is like inviting a bad omen to ruin your company. Needless to say, there are some SEO Resellers who just want to claim the name ‘Reseller’, but end up delaying transactions.

At times, I still find it hard to reject Reseller applicants. I know how it feels to be rejected. On the other hand, I can clearly see what happens next after I let an incompetent, under-qualified, and money-minded client join my business. Although “teaching” is part of any “partnership business”, like SEO Reselling, it would take something even greater to influence money-minded businessman to yield to our company’s beliefs.

Basically, saying ‘No’ is the ability to be positively finicky; it opens doors to those who are qualified and serious about the business, and elevates the internal flow of your company. Saying ‘No’ is the first part of aligning your business strategies; the most important and integral part of screening your future business partners.

The Qualifications

Qualifications may be vague here. Actually, you set your own rules according to your inklings and beliefs. As for me, I always go with my instinct. Although I still look for qualification (experience, willingness, background, and technical skills), I see to it that my hiring process parallels our company’s beliefs, vision, and goals. These qualifications should also parallel the applicant’s belief and goals.

Escaping the Yes and No Process

One tedious way of avoiding the ‘Yes and NO’ process is by hiring resellers the other way around. If you still find dealing with incoming ‘partners’ as a difficult thing to handle, you can always reverse your application process. Instead, use the Web to search for some qualified people who want to venture into the SEO Reselling business. Scouring through profiles and information from Facebook, Linkedin, and blogs is a great way to look for these people.

The Uses of Search Engine Optimization Consultation Services

Search Engine Optimization or SEO is a process of increasing the flow of traffic to certain websites. It is, therefore, noted that the best SEO consulting services aim at increasing the visibility of websites in search Engines. Also, pertinent to note is that the best SEO also aim at increasing the rating of websites in search engines like Google, Bing and Yahoo among others. One of the established uses of SEO is that it is a terrific way of ensuring that websites are made more relevant and compatible to search engines.

SEO is a process that involves selecting the commonest target words. In other words, the best SEO ensure that they choose key words that best relate to the website of the client and then incorporate these key words into the commonest search engines. In this way, the best SEO will be ensuring that the website gets as much traffic as possible. It is essential to note that the internet business is becoming highly competitive. Therefore, the need for the best SEO consulting services has become particularly apparent. In other words, these consultancy services are hugely beneficial for the survival of businesses on the internet. It is also necessary to note that, many internet businesses, which have had their websites optimized, have realized that they have a competitive edge over their counterparts. It is, therefore, noted that one of the uses of the best SEO consultation services is to give business a competitive edge.

In addition, the best services are also used for marketing campaigns. This is done through the use of key words, which are an essential part in marketing of websites. The best SEO consulting services market websites by increasing the flow of traffic to the website. In other words, whenever people key in certain key words into search engines, they will be presented with results about the website in question. In order to ensure that the best SEO consulting services get the right key words, they need to make a list of the important themes of the website. The lists themes will act as the key words put into the search engines by the best SEO. It is, therefore, noted that the consulting services need to understand the website of the client that they are dealing with.

It is also necessary to note that the best SEO consulting services are also used to link search engines to websites. In other words, the best SEO services act as a link between the search engines and the websites. It is necessary to note that directly linking websites to search engines is likely to take a very long time. This is because; it would take the search engine time to visit the website and then start indexing it. However, on the other hand, if the site has been visited by another party, indexing it would be extremely easy. Therefore, the best SEO consulting services act as a link between the two parties.

All in all, it is noted that the SEO services are mainly used to increase traffic flow to websites of the clients. In addition, the best SEO services are also used to make more money for websites, since they increase their ranking in search engines. It is, therefore, noted that the best SEO consulting services are very beneficial for the survival of internet businesses today. This is because; these businesses like all others are highly competitive and only the strongest of them are likely to survive.