SEO For Home Businesses

For many people working from home online, Search Engine Optimisation (SEO) is one of those subjects that it seems impossible to deal with. From all of the chatter on the Internet it appears to be the holy grail of Internet marketing. All hail the mighty Google and that precious first place ranking.

SEO is about taking measures to try and get your web site placed higher in the search engine results than your competitors. It is high organic or natural placing in the search results that webmasters are trying to achieve. What this means is that you get free visitors to your site rather than having to pay for them.
 
Many believe SEO is both an art and a science. The Science is all about the algorithms and formulas the search engines employ to decide page rank. The art is in developing your web pages to affect the results of these algorithms.
 
But just how much attention should ordinary people trying to make an honest living from home using the Internet to SEO? How much does concentrating on SEO affect the real messages you are trying to put in your web pages.
 
Surely a specialist affiliate marketing site which does it’s business by adding real value to the visitors experience, by providing additional information or product comparisons, is going to be less attractive to the visitor if it focuses on key word densities rather than well written content.
 
Obviously this is a challenge. As Home Business Entrepreneurs we need to be professional, so we are required to have some understanding of SEO matters and how to apply them. The easy temptation is to go off to Clickbank and buy a software program or SEO guide which promises millions of visitors with hours. That would solve our problems wouldn’t it. I think not.
 
The other problem we have is that the major search engines employ highly educated programmers Who can’t resist tinkering with their precious algorithms meaning that the rules keep changing. How do we keep up with all that, and considering we are, combined, huge customers of Google’s why can’t they leave well alone?
 
At the end of the day, our best bet is to try and keep things fairly simple. There is always the danger that you do to much in order to get on page one and you end up upsetting Google and getting banned. There are some real horror stories on the net.
 
There are a few simple things we can do: 

  • Choose key words or phrases carefully
  • Choose a suitable domain name
  • Use keywords in file names and folders
  • Use your keyphrase as part of your page titles
  • Use keyword text in your navigation
  • Create useful keyword content – trying to increase keyword density
  • Make sure the META Description reflects the content of the page
  • Try and get good quality incoming links
  • Don’t use “click here” for links, use the descriptive text
  • Create and have a site map
  • Make sure the Robots.txt file allows the search engine spiders to all relevant parts of your site.

If you include these elements when building your site then it is much easier to have more effective SEO. 

Importance of SEO (Search Engine Optimization) In Web Marketing

In the world of business, a general belief is, “good sales need good marketing”. Manufacturing anything greatly depends on need of the general people therefore before building anything it is required to study the market thoroughly. After manufacturing, distribution becomes very important and there comes the need of marketing.

Get More Popularity:

It is not possible to reach a wide variety of individuals if marketing of the product is done manually. Also it is not feasible to identify the needs of the market by surveying manually. A platform should be there through which one can publicize their product/services so that large number of people can view them at the same time. To achieve this, internet acted as the best media, which brought online/web marketing into existence.

Quick 5 Advantages of Web Marketing:

o Easiest way of distributing the information.
o Information can be broadcasted to a large variety of population.
o Cost effective way to market the product.
o It helps in gaining large profit.
o One can market the products and the services through out the globe.

Then what is the Need of Search Engine Optimization (SEO) in Web Marketing??

Hard work always yields better results and Search Engine Optimization is not an exception from this concept. SEO is the most common buzz if someone is dealing with online marketing but due to lack of proper knowledge in this area people at times fail to implement the concept. SEO is a method to get higher positions in various search engines. It is the pathway following which a website can gain a huge traffic at a very lower cost. Manual popularization of websites to a vast group is not possible, Search Engines are the means through which one can reach a large public and can popularize the website.

Check the Benefits of SEO:

o 70 – 80 percent of the total online visitors find products/services through search engines. Thus, SEO helps websites in gaining a huge traffic.
o It is the cheapest source of online marketing.
o SEO can help you earn more profit than other online commercial means.

One needs to advertise the product in order to capture viewer’s attention and also to get new customer. Other online marketing means charge a large amount for advertisement of one’s products/services and also they had less visibility in online market where as with SEO the case is totally different. It charges very affordable amount to the clients and very high visibility for online marketing.

Thumb Rule:

Well known search engines always rank the websites depending on the relevance of the topic according to the search criteria. So, efforts should be paid on optimizing the websites. If the websites will be optimized properly then it would be able to achieve top rankings. Curious to know what is the need to achieve top rankings??? If your website will be on the higher positions depending on the search criteria then you website will enjoy heavy traffic. However, if your website will have lower rankings then your website will receive a low traffic from the search engine users.

The easiest way to optimize the website is to hire a SEO expert from a professional SEO company who can work on the same matter. By sharing his expertise and by following different rules he will optimize the website in a proper and efficient way.

Thus, it is very important to use SEO for web marketing in order to extend the business globally and to design the websites according to the SEO web design to earn maximum benefit through the products and services.

Why SEO Web Marketing Can Either Make Or Break an Online Business

Since the inception of the Internet, consumer and business owners alike have used the World Wide Web to connect with each other. Search engines like Google, Bing and Yahoo comprise most of the market share when it comes to finding what a user may want or need on the World Wide Web. It’s no surprise that many marketing online companies have gone to great lengths to develop methods that increase the likelihood of a potential customer in this highly competitive environment.

Search engine optimization (SEO) is a commonly used term among Internet marketers. Enabling a search engine to easily find and properly place an e-commerce site above the completion is the sole purpose of SEO. There are many schools of thought when it comes to effective means of creating an optimized website.

Many Internet marketers agree that having good keywords throughout a website is the best way to achieve the desired result of SEO. Many people have tried and often failed at such practices as keyword stuffing or other “black hat” methods that are less than honest. Keyword research while writing evenly flowed content is the absolute best way to allow search engine bots to easily scan web pages and provide the potential customer with the best experience.

Many people are scrapping multimedia plug-ins such as flash or other similar navigation menus as it is impossible for search engines to crawl them. Although some attributes of these media rich additions can make a website standout, these methods are not search engine friendly. Using Cascading Style Sheets (CSS) can achieve many goals when it comes to providing an even balance of richness and SEO. Not only can a webmaster create unique looking websites with this technology, it also provides a lighter footprint when it comes to server storage and page load times.

Submitting a site-map to major search engines such as Google, Yahoo and Bing will help speed up the time it takes for a website to be indexed. Using meta tag descriptions of pictures and postings can also give the website owner an advantage in some instances too.

See what a website marketing company has to offer before making an educated decision about their services. Competition is at an all time high as many brick and mortar business realize the marketing potential online. With a solid plan and a basic understanding of SEO, making it on the well sought-after first page rank on a major search engine can be achieved

Pace Up Your Business Growth With SEO Consulting Services

In the present world, there are so many companies coming into existence every year and trying to compete with the existing ones. These companies promote their businesses through various promotional channels or by giving advertisements on television or radio. But the best way to get good ranking in the major search engines comes through the help of SEO consulting services.

SEO is the solution to all those companies that are trying their best to achieve good ranking in the leading search engines like Google, Yahoo, Bing, MSN, etc. In a survey, it has been found that most people like to search before purchasing any of the product. Many buyers trust the search engine results rather than the advertisements appearing on television or radio.

It will be good for your business, if your company website comes on the top ranking of the search engine result pages. Coming on first page of the major search engines will be an added advantage as more people will take interest what you are offering. Today most of the people are completely depend on internet. So, it is the best idea to make your site visible on the main search engines.

One good thing of showing your website on the internet is that people would like to see your products and services that you are offering. They will also came to know that the site they are referring is not fake. In this regard, the SEO consulting services are the ones that will help you to achieve the target.

These consulting services allow the website to carve out its place by using the popular keywords. So that your website gets high ranking in the major search engines. One can find a wide range of SEO consulting services on the internet. What you need only to select one that perfectly matches with your business need and budget.

Before making any final decision, you need to do a thorough research about them. Assess their services to conclude whether they match with your website needs or not. The only aim of these services is to enhance the ranking of the website in the major search engines’ result pages.

Many business owners prefer to do marketing and advertising jobs by themselves, but those who do not have enough knowledge of the business can take the help of the SEO consulting services. The best SEO consulting services will surely help in achieving business targets.

How Much to Pay for SEO Services?

The question comes up often. Many people have been burned by SEO Services, but many have also been rewarded by SEO Services. Like any business transaction or purchase you should only spend your money when you feel comfortable. Your comfort zone should pull from various dependencies, such as how well do you know this business, how long have you been doing business with this person or entity, what is your first impression, how do you personally feel about this person or entity ability to provide this service, and how well have you done your homework.

The truth about SEO services is that it is normally not hard work, but that doesn’t mean its easy. It still takes time, dedication, effort, strategy, technique, method, skill, and experience to perform quality SEO services. Anyone can use SEO services because it is within your reach to learn, but not everyone can apply sensible strategy to make SEO work. That is why SEO engineers are needed to accomplish the almost impossible, but the question is how do you know you are making the right choice and not overpaying for SEO services?

I can honestly say for the most part SEO service providers are on the up and up who want nothing more than to do professional business and provide quality SEO services. Identifying every shady SEO service may not be possible, but I have some recommended advice which should help anyone get a fair and quality rate for SEO services.

– Set yourself a “realistic” marketing budget and goal

– Shop around

– Don’t buy until you feel comfortable

– Remember “cheap does not always mean better”

– Ask for references / referrals / portfolio

– Verify references / referrals / portfolio

– Ask for statistical growth and progress reports

Set Yourself a Realistic Marketing Budget and Goal

This simply mean do not kid yourself and think you can pay $200 and overnight you will make thousands. Instead, create a budget depending on your marketing needs, competitive industry, projected outcome, and length of time. If you are looking for your website to rank in the Top 10 search engine result page for a particular keyword or keywords then expect to pay in the thousands, often times tens of thousands, for quality, professional, and reliable SEO services, almost always depending on the competitiveness of the keyword. If you want to rank in the top 10 for the keyword “Google”, this in most cases impossible, but I am sure there are some SEO companies who will accept the challenge, but will charge in the thousands if not millions to attempt this insane marketing goal.

Shop Around

Find the most appealing SEO services and compare those to other competitive SEO services. Don’t settle for “cheap” or “inexpensive”, but settle for “effective” and “strategy”. Anyone can do SEO work, but not everyone can improve results using SEO services. This is because, SEO is about technique and strategy. It’s not about just throwing thousands a links around the web and sitting back waiting for the explosion. Its actually a lot more complicated than that, as it is about having strategy, technique, and competitive edge. You must find SEO services which live by this principle and can offer you the strategic road map you need for success.

Don’t Buy Until You Feel Comfortable

You should always feel comfortable with entrusting your money into an SEO service provider paws. If you have special needs such as you want to sign a contract, you want a specific pay schedule, or you have any questions, make sure you get answers and are comfortable with the projected outcome then move forward. I personally suggest getting a contract which outlines the projected outcome and any other bullet points, then also exploring the consequences or possibilities if the projected outcome is not met.

Remember “Cheap Does Not Always Mean Better”

This is a buyer beware notice. When someone offers $20 SEO services or even $200 SEO services, I would say “buyer beware”. There may be a handful of highly skilled SEO providers who can offer you SEO services at a discount or for extremely low rates, but most of the time these providers either do not know their service worth or know exactly what they are doing, but may have had a lucky streak. You will have to pay top dollar or aggressively, yet still affordable for quality, strategic, and experienced SEO services. SEO engineers is what I like to call them. These are SEO’s who understand the SEO concept, who pioneer SEO methods, and who don’t always follow the trend, but know the trends.

Most of the SEO engineers are not going to be cheap, but well worth every dollar spent. If you take into consideration other marketing and advertising platforms, such as television broadcast advertising, print advertising, large tradeshow/fair booth advertising, etc. internet marketing and search engine optimization cost peanuts compared to these other advertising methods and have a farther audience reach. SEO services can easily cost between $5,000-$25,000, it can even be much more than this, depending on your needs, but this is far more inexpensive and cheaper than other advertising platforms. So, next time you think that SEO service cost too much, think about the other methods of advertising and their rates, along with return on investment (ROI). SEO services come out on top every time when compared against these other advertising platforms.

Ask for References / Referrals / Portfolio

Any SEO service provider should be able to point you to their qualifying work. SEO service providers should be able to present you with affectionate websites which they have performed SEO work on. This can even be the SEO service provider personal website, they should be able to point you to their rankings in the search engine as well as some result driven SEO work within the site or across the web.

Verify References / Referrals / Portfolio

Verifying information is not always easy or accomplishable. You should attempt to reach out and verify what you can. If a shady SEO business was going to scam, then I am sure this is where they would start, with testimonials. I suggest verifying what you can, but don’t get overwhelmed with referrals because it may be the shady SEO business giving self praise. I actually have some good verification tips, but that’s another article all within itself.

Ask for Statistical Growth & Progress Reports

The SEO service campaign should include periodic progress/performance reports so you can track your website progress. Tracking your website progress is important in many ways. First, it tells if the SEO engineer is doing their job. Second, it tells you if the SEO methods, strategy, and technique is working or not. Third, it tells you how well the search engines are reciprocating your SEO efforts. And lastly, it tells you how much progress is being made and at what rate. All of this advanced reporting information and trend tracking can give you an overview of your website potential while giving you the opportunity to design or redesign your landing pages to increase your return on investment (ROI).

Okay, to wrap it up, just be sure you stay out of shabby internet neighborhoods and when making any online transaction, do your homework first. Also, remember “cheap does not equal better”. Think about it, would you rather pay in the thousands to one SEO company for quality SEO work, which will produce results and increase your website overall performance or would you rather pay cheap $200 to many different SEO’s who don’t ever really give you the results you deserve. If an SEO engineer can increase your website sales and exposure by 80% without your site ever reaching the top 10 search results then you still got a good deal. This is the effect of skilled and experienced SEO services. The only difference between your website and the websites in the top 10, is those websites have SEO engineers working for them who understand SEO.