SEO and Website Design – Better Together

Search Engine Optimization, or SEO, is a relatively new concept in the world of web design, but if you want a successful, profitable website, it’s something you cannot ignore. Competition for rankings on popular search engines like Google is fierce, and without SEO, your website is at a huge disadvantage. So when exactly, in the process of setting up your new website, should you seek an SEO specialist? The short answer: the sooner the better.

Ideally, you should consult with an SEO expert before you meet with your web designer, since your idea or vision of what you want in your website might not be SEO friendly at all. For example, a flashy site with lots of sound and graphics does nothing for improving your rankings on the search engines. Reviewing the basics with an SEO company early on can save you endless heartache and expense down the road.

The next step – when presenting your ideas to a designer, you should also include your SEO expert. If it is not feasible to all meet in person, a phone conference can easily be arranged. Some designers might try to convince you that they are SEO knowledgeable, but it is truly better to hire a separate company to handle SEO matters, as it is very unlikely that web designers have the time to stay up to date on the constantly changing details of the SEO world.

A good way to proceed with the design is to arrange in advance points at which your SEO expert will check back on the website’s progress. That way, you are ensuring that your site is SEO friendly at each stage of the game, and you avoid wasting time and money by having your designer re-design parts of your site later on.

Finally, make sure your SEO expert is involved in the final review process before you seal the deal. Corrections are often much more expensive when done after the site is launched.

By involving an SEO expert from the start of your web design, you are giving your site a huge advantage of being optimized from day one, which of course, exponentially increases your chances for profit and success.

Web Marketing Tool Guaranteed To Generate High Targeted Traffic

We have to admit it; web marketing through search engine optimization (SEO) is one of the best online marketing strategies. Even so, it remains a complicated promotion strategy for most online marketers. This is especially so because in involves numerous variables and intricate processes that eventually ensure you are on page one of the major search engines.

A newbie to web marketing cannot just wake up and decide that today he will rank number one. He/she needs to involve the services of an expert or learn the tricks over time. SEO marketing is a combination of art, skill, research and deliberate actions. To a large extent there is always a price to pay in order to rank high. It could be in terms of investing money or time to learn the tactics.

Do not get me wrong though; there is great news for those wishing to generate traffic from search engines. One option is to involve SEO web marketing experts or take time to research and do it yourself. In case you want to do it yourself, keep up to date with the latest search engine marketing strategies by joining related forums. Tap from the people who have gone ahead in page ranking strategies by asking questions and reading their articles on the subject.

Be very careful when choosing a SEO web marketing provider, since some can turn out to be cheap but offering services in futility. I know of companies that promise high website ranking only for you to discover later that you are ranking your website high on useless keywords.

All said and done, top search engine placement is possibly one of the best and most potent online promotion strategies. Proper tactics will guarantee you high targeted web traffic and more so offer you online visibility. Do not worry if you do not have enough funds, though it may take time, with the right attitude and tact you can succeed in search engine optimization.

Follow the links below to harness more authoritative content on this web marketing idea.

Why SEO Matters When Starting Up An Online Business

When you are starting your own online business, SEO (Search Engine Optimization), is one of the most important concepts of your internet business. Your website’s SEO is the way that search engines scan your website’s content to produce results for people who are searching for information on the internet. And, for any online business start up, you need the search engines to drive website traffic to your website.

If you are starting up an online business, there are two main types of search engine optimization.

  1. On Page SOE is like an online business startup checklist for your website. It is about your content, internal website links, navigation, page structure, keyword density and any images, video or audio on the pages of your website.
  2. The second is Off page SEO. This is also known as link building and is process of developing links back to your website from other websites. This is achieved by strategies including article marketing, social bookmarking, links from social media and video marketing.

In this article we will look at On Page SEO because when you are starting your own online business it concerns everything that is actually on your website. Even if a search engine does find your website page, if there is nothing relevant on the page in relation to the search it will not rank your website in its listings.

The first step of starting online business SEO is to create your keywords. These are the words that somebody will use online when looking for a product or service connected to your business. You need to take time and consideration when creating your keywords because without them your website will not be found by the search engines.

Ideally, you should look to have approximately 500 words per page on your website with between 4 to 8 keywords within the text. The amount of keywords on the page is called keyword density. Remember to write your content so that it can be easily read by people, not just by search engines. If you just load a page full of keywords about your internet startup ideas, your website may be marked as spam and not get ranked at all.

Specific keyword phrases will rank better than just single or generic keywords. There is a lot of competition online for general keyword terms. If your keyword phrases are too generic there will be less likely to rank well in the results. There are several free online tools to help you choose your keywords. These include Wordtracker, SEO Book Keyword Tool and Keyword Eye.

Be Creative With Your Website.

The more creative you are with your online business startup, the higher your website will appear in the rankings. Put unique and different content on each page and add graphics to make it more attractive to your visitors. Each graphic should have a keyword attached to it, called an ALT tag. This is because search engines cannot see graphics but they can use ALT tags to decipher what an image is or what it is representing.

When writing your content keep your paragraphs short and make use of bullet points and sub headings. When you are starting your own online business you will most likely have plenty of new content to put onto your website in the early days. But you must carry on adding content to your website regularly. Search engines like fresh content and will rarely provide results that are based out of date content. Also, ensure that your website does not have any broken links.

Stop Taking Chances, Use Web Marketing Strategies

Basically, there are only two major things that happen online, the buying and selling process, aside from establishing long-term relationships with customers. While many leave everything to chance, there is no taking chance when it comes to online selling. It means, some things are not being advertised to them. That’s SEO job not selling but optimizing the site in order to get customers notice you, to become no. 1 in yahoo, MSN and Google and earning bucks.

In addition, people cannot buy products which they do not see as available. A good web design websites can add attraction as well. With that, repeat business will be certain to flow and thus, provide continuity to the other end, especially the selling part. It is also important, not only to sell, but get the satisfaction of these buyers. A deeper understanding of the targets gives more feel for the customers because a seller would know what pleases them. A business, either online or land-based, must be specific on the people it wants to cater to.

Knowing who the customers are, would greatly help in making out which direction to take. A business, either online or land-based, must be specific on the importance of using good web marketing into your online business and see it grow in time. This is the key that unlocks the potential of realizing the sales targets of a company. A deeper understanding of the targets gives greater understanding of the needs of customers. This will in turn, greatly help in making out which direction to take. Almost everybody will agree on the people it wants to cater to. Use significant Web marketing strategy. Be independent in financial matters when you are clearly reaching your goals for sales and profit. Internet marketing will give you a success that you ever wanted.

Your SEO Service, Ethical SEO, and Competitor Monitoring

When a company undertakes a search engine optimization program, whether it is performed in-house or outsourced to an SEO service, most of the attention (and rightly so) is focused on the company website. This is the one aspect where there is a feeling of control–once a website is released into the wild, the company will have to see how its site fares against all the other websites out there, whether the other sites are using ethical SEO tactics or not.

Apart from changes made to the company website, the assumption is often that the company and, if it is using one, its SEO service, has zero control over what appears in search engine results. However, this is not usually the case. Often, you or your SEO service can have a direct effect on search engine results by monitoring your competitors and reporting them to the major search engines when the SEO techniques used on their site fall outside what is popularly referred to as ethical SEO. (Please note that while I believe that the word “ethical” is tossed around too often, “ethical SEO” has become the standard phrase to describe white hat techniques, and so it is the phrase I use throughout the article.)

Primary Competitors

To start with, let’s define competitors. Almost every company has at least a handful of other companies that it considers to be primary competitors–the ones that sell the same products and services, that are of similar size, and so on. It is important that the SEO efforts (or lack thereof) of these competitors, whether they are using ethical SEO techniques or not, be monitored on a routine basis. If they have not hired an SEO service of their own, or if they have not started doing SEO in-house at all, you will have peace of mind knowing that the use of this channel, for the moment, is yours. If your competitors begin an SEO campaign, with or without an outside SEO service, you can learn much about their sales and marketing tactics by evaluating the keyphrases that they target. And you can also investigate whether they are using ethical SEO practices in their campaign.

Your Online Competitors

It’s important to keep in mind that it is unlikely that searchers are going to decide only between you and the primary competitors you have listed. They are going to consider any company that matches their particular needs and that shows up for their search term. This is why your criteria for a competitor online should broaden to encompass any company that offers products or services like yours that outranks you for any of your targeted keyphrases. If your in-house staff or your SEO service not only continually monitors your search engine positions but also analyzes the companies that appear above you in search results, you can often identify forward-looking competitors of which you were previously unaware–your primary competitors of tomorrow.

Violations

This brings us to the key issue of ethical SEO. Search engine optimization is still a very new concept to most companies. Even the most respected companies can make mistakes in this arena, either by choosing the wrong SEO service, or by trying to avoid hiring an SEO service altogether by bringing it in house with well-intentioned but unqualified people. For example, BMW’s German site was recently removed temporarily from the Google index for using doorway pages–something that is not considered an ethical SEO practice. It stands to reason that your competitors are also not immune to violations.

Bad Firms

There are very notable examples of otherwise smart and established companies hiring an SEO service that put them in a worse situation than before they pursued SEO–by getting their site removed from major search engines for violating the engine’s terms of service, for example. Not long ago, there was a well-publicized example where most of the clients of a Las Vegas SEO service were penalized. Almost all of the clients claimed that they were not informed that the firm was not practicing ethical SEO and that they were therefore at risk.

SEO firms are generally divided into two camps–those called “White Hats” (those that use ethical SEO practices and will never knowingly violate a search engine’s terms of service) and those called “Black Hats” (those that do not use ethical SEO practices and that will attempt to unravel the latest algorithms and exploit any loopholes to achieve rankings at any cost). Neither approach is invalid–it is not against the law to violate the terms of service of a search engine. Moreover, black hat techniques can be quite effective. However, the tactics are risky, and anyone hiring an SEO service that wears a black hat and does not use ethical SEO practices should definitely be apprised of this risk up front.

Internal Resources

Firms are often tempted to avoid hiring an SEO service by performing SEO in-house, and the project almost always falls onto an already overburdened IT department. The problem with approaching SEO from a strictly technical mindset is that the strategies employed, such as the keyphrases targeted, will not necessarily be in line with the goals of the marketing and sales departments. In addition, an IT resource will usually approach SEO from a purely technical standpoint, without being aware of ethical SEO practices, and this can lead to trouble. Penalization is a very real possibility, and it is hard to get back onto an index once your site has been removed.

Monitoring

A thorough SEO service will monitor not only the handful of competitors that you deem crucial but also the sites that appear higher than you for any of your chosen search phrases. This may be somewhat controversial, especially to any SEO service or webmaster that uses tactics forbidden by the search engines’ terms of service. However, many white hat SEO service firms consider it an obligation to their clients to routinely monitor the sites of any competitor found on the engines to be sure it is using ethical SEO techniques.

There is a reason that every major search engine has a form to report sites who do not use ethical SEO tactics and who violate the terms of service so that these sites can be subsequently penalized or removed. Spam filters cannot catch all violations without also removing a large number of good sites. Search engines rely on their users to help them to keep their indexes clean and free of sites not using ethical SEO tactics. There are many techniques to spam an engine–far too many to list. However, a good SEO service not only knows what all of these techniques are but knows how to identify them when it sees them so they can be reported to the engine accurately.

The End Result

Business is business, and your interests often run directly counter to that of your competitors. When you report a website that is not using ethical SEO, it is very likely that it will be removed. This means there is one less company that you need to worry about in the online arena, at least for the time being. If the site in question outranked yours, you also get the added benefit of seeing your rankings improve as the violating pages are removed–provided, of course, that you are using ethical SEO techniques and steering clear of violations yourself, or you may be reported by a competitor of yours or its SEO service!

The engine also benefits from users reporting violations. Engines do not like people trying to trick their indexes, since there might then be pages showing up for particular search terms that are not actually relevant to those terms. Clearly, search engines understand this benefit–if the engines thought they could weed out all the spam themselves, they would not provide a reporting system. Supporting such a system, after all, is not free. Real people employed by the engine have to visit the offending pages to confirm that they are not using ethical SEO tactics.

In the notable example cited earlier of the firm that got most of its clients penalized, the owner of the SEO service in question was quoted as saying, “Google can kiss my ass. This is the Wild Wild West.” He may be right–maybe it is the Wild Wild West. But there are a whole bunch of new sheriffs in town–and they are wearing white hats.