The Benefits of SEO Web Design Services for Local Business

Given the competition today, businesses are using every marketing opportunity they can get their hands on. The Internet is a minefield of marketing opportunities. For online businesses, web design and search engine optimization (SEO) is a must. If you are a local businessman who’s planning to set up a website for your business, it is important that you know the value of SEO web design. Here is a look at what it can do for your local business.

Higher Rankings

You need your business website page to rank well in search engines like Google and Yahoo. A higher page rank means greater visibility. In turn, this means more online presence for your business. A web design that uses SEO techniques is highly likely to have a higher page ranking than one that doesn’t. Nowadays, there are many companies that specialize in SEO services to businesses. They can make your website rank well and retain its high rankings.

Increased Traffic

A higher ranking means increased traffic to your local business website. A web design that is optimized makes it easier for you to reach your customers and vice versa. If your website has video content and it is properly coded according to Video SEO then, you are likely to get more traffic. More website traffic means more prospects. Those prospects are your leads that you can convert to sales.

Proven Results

SEO web design services can deliver results, whether international or local. Either way is possible; if you prefer highly localized results for your business to target your local market, web design services can deliver them in the way you want. They can give proven results because of SEO practices that have proven to work.

Customer-friendly website

Check out different business websites, and then look at the market to see who are doing great, good, or badly. Most likely those who are doing great have great web design and conversely for those doing the opposite. Customers respond to websites that are user-friendly. Web site development services make it possible that your business website is developed based on SEO principles. They make sure that your website is customer-friendly, functional, and easy to navigate.

Cost-effective Marketing

It is no secret that marketing using SEO principles is cost effective marketing. It simply means that it is a more affordable kind of advertising for your local business. There are tools available online that allows you to track the impact of SEO website design service on your business revenues. These impacts are most likely positive results, proving why spending money on them promises a bigger return for your investments.

SEO Web Marketing To Take Your Business Even Higher

Search Engine Optimization is a strategy that helps businesses enjoy better visibility. Visibility is very important since it makes it possible for the business to reach out to the right people with the right message for the right reactions. It increases the ranking of the business website on search engines to attract and also retain visitors for the sake of the business. The retention increases sales conversion possibilities and this is good for business. It also creates the potential for repeat customers, valuable for any businesses.

SEO is part of web marketing, but many other strategies can also be employed to make the marketing as rewarding as it should be. Internet users use search engines to find what they want and any business with a strong online presence is becoming easy to notice. It is important to remember that most of the users will never get past the first page of search results and to be easily noticed, your business has to make it to the highest possible ranking on the results. Those who continue looking without changing the search keyword will go probably up to the third page then make a change.

In as much as social media has taken over in marketing, web marketing still enjoys a huge chunk, especially from very serious customers who want to get all details to aid a purchase in a short period of time. Using SEO web marketing, you will notice an increase in traffic to your site. The strategy will also help in improving your brand credibility since most consumers trust the results that they get from the search engines such as Google. They consider the top information reliable and will easily trust your brand if you rank high.

The services

Web marketing services are handled differently to achieve the best results. The SEO companies will use keyword density, Meta tags and inbound links to make the marketing process easy and fruitful for your business. The content that is on the website also plays an important role in the success of web marketing hence making it important to remain relevant and interesting. You can enjoy content writing services to ensure that your website is good enough for all your visitors easily giving them the information they need to make a purchase. In most cases, you will need the help of professionals to get it right with your SEO web marketing strategy.

When looking for a good provider, consider the experience in SEO marketing as well as the services that your business can enjoy to enjoy all benefits that come with the strategy. A good provider should listen to all your business needs first before offering you the best solutions. If you are completely lost when it comes to this kind of marketing, your provider should be able to offer you helpful advice to get the very best from the efforts that you direct to improve your online presence for the business. Sometimes, a few changes are all what you need to get your brand out there.

Why SEO Matters to Your Business Website Part 3 of 5

Optimize your images for better search results

If you’ve been following my SEO mini-series, you’ve learned the benefit of writing your copy before choosing your keywords, and why it’s good to be in the top 10 organic listing. This week, I’ll share how to optimize your images for SEO.

Why is this important? Hardly anyone bothers to spend the time writing keyword rich image tags and alt tags, so companies that do stand a better chance at being found by their ideal clients, plus they will be far ahead of their competition.

Be different. Stand out. Optimize your images.

If you’re like most people, when you land on a web page that contains text and images, you’ll look at the image before reading the content.

Unless your images contain image tags and alt text, search engine robots will never see your images: that’s because images are made up of bits, and search engine robots only read text.

Search engine robots search for and identify text so they can return the closet match to your search terms. If you don’t describe your images, you are throwing away the opportunity to be found, especially if your images are relevant to who you are, what you do, or what you are selling.

How to optimize your images in WordPress

TIP

make sure your file name is descriptive

unless it’s for a web header or background image, your image files should be no more than 600 px wide max and 72 dpi

use dashes between the words (not underscore), lower case only

NO: logo_montagueTimber_frames.png
YES: logo-montague-timber-frames.png

Image Title:

The title is what WordPress uses to track your image, so it’s a very good idea to set the title to something that makes sense.

Image Title TIP: Use keywords in the title and the file’s name.

NO: 01_img_2435.png

YES: logo-montague-timber-frames.png

Image Caption:

The caption is the text that will appear underneath the image. It’s optional, so only fill this in if you want words beneath your photo.

Image Caption TIP: You can also add links to your captions if you want visitors to link back to the original source, or you want to give further information.

Image Alternate Text / Alt Text

This is required by Web Standard: if the image does not appear, the alternate text will appear in its place. Not everyone who visits your website will have the ability to see your images: It might be because their device or their browser doesn’t display images, or it could be because they are visually impaired.

Alt Text TIP: Alternate text should be a description of the image, and it will only appear if you can’t see the image.

Alternate text should be a literal description of your image.
Example: “tree and timber frame fillet silhouette – logo for Montague Timber Frames”
Use no more than 70-80 characters, including spaces.
Image Description

WordPress also gives you the opportunity to describe your images in greater detail, which is important if your images are relevant to who you are, what you do, or what you’re selling.

Example: “Logo brand identity designed for Montague Timber Frames, Montague, MA, USA, by Fields Graphic Design, Leeds, MA: For use on website, company vehicles, business cards, stationery and promotional materials.”

Final Image Optimization Tip

Background images and other non-relevant graphics should be ignored by Google, so just title them with a number (i.e. 05.png; 06.png., etc.) and omit the text fields.

Does SEO Matter?

Too often companies claim to be Internet Marketers, but fail to deliver. This usually refers to web development and design companies that do nothing more than create pretty websites. While a visually appealing site might be fine, if no one visits it then there is no point, and your marketing dollar has been wasted!

Getting nothing more than a website is like getting really well designed pamphlets for your business and placing them at the front door hoping passers-by will pick them up. To make effective use of you web marketing dollar you need to drive traffic to your site. 7 in 10 web sessions start with a visit to a search engine. Remember that over 65% of all web searches are with Google. So, it makes sense that if you are going to spend your valuable marketing dollar it should reach half the internet, or more, before they spend their dollars elsewhere.

Although there are several ways to achieve better results in the search engines, how you place in search results directly effects the amount of traffic your site will receive. Ideally you want to be in the top 3 results for you market space. Most people will visit one or more of the top 3, glance at the first page and occasionally look to the second page if they haven’t found what they are looking for on the first page. There are two ways to effect your placement in search engine results. These are usually termed as passive and active marketing.

Passive marketing refers to SEO (Search Engine Optimization) which is a design methodology for creating web pages and structuring your website. These changes are important as they will directly effect you conversion rate from the search pages by controlling what is actually displayed in the search results for your page. It also effects how the search engines categorise your pages. If not done correctly you pages won’t be listed for the correct searches.

Active marketing involves creating quality links to your site. One-way links to your site are referred to as back-links. Each link to your site counts as a ‘vote’ for your site. The more votes, the higher your site appears in the search engines. Unfortunately not all ‘votes’ are equal. This is where quality comes into play. The search engines also look at the type of site the link comes from. It judges whether he sites are related by their content. Also, how many other links are coming from the source site, as too many links from one place water down the quality of each link. Additionally, search engines look at the authority of the site the link comes from. This generally refers to how the source site ranks itself. Finally, most search engines throw in some magic numbers to balance it all out and make to hard for fraudsters to cheat the system.

The process of getting you site ranked well in the search engines is not a simple one. This is why it is important to find someone who actually specializes in Internet Marketing as well as web design and development. Good luck and take the time to see not just how a companies sites look, but how they rank for their targeted market space.

Yes, Good Affordable SEO Services Do Exist

You’re likely aware that affordable SEO services exist and are an important marketing strategies available today. Likewise, it’s also one of the most effective ways to establish an online presence, especially if you’re just new in the business. Though, let’s not forget the fact that it could also be quite expensive–more so, if you’re just starting a business. That in mind, how can a small business with limited budget enjoy something like this?

The answer is, through affordable SEO.

Believe it or not, affordable SEO services still exist. However, before we delve in further, you have to know that ‘cheap’ and ‘affordable’ aren’t the same–they have different meanings. The term ‘affordable’ means that you’ll be able to enjoy services at a reasonable price, without compromising the quality or features being offered. On the other hand, ‘cheap’ means you’ll be looking for the lowest priced services available–this wouldn’t give you the assurance that you’ll still enjoy SEO services that could help your business succeed.

Experts would tell you that it’s not advisable to go for cheap SEO services. Instead, focus on a company that’s capable of providing the services you need at an affordable price. This would give you the assurance that you’ll be able to enjoy long-lasting results that’s worth the investment. Also, there’s no need to pay for another SEO professional just to correct the mistakes made by the cheap company you’ve hired before.

Affordable SEO services are the most practical solutions to give your website the boost it needs. This will help you achieve your goals without burning a hole in your pocket.

Listed below are the characteristics of an affordable SEO service:

1. Comprehensive Services

This means SEO professionals would be willing to provide different services, such as keyword research, link building, content writing, directory submission, search engine submission, and social media marketing under one roof. This would give you the advantage of having an array of choices when it comes to picking features that should be included in the SEO campaign. With that, there’s no need to go to several providers just to obtain the services you need.

2. Insights From Other Experts and Customers

You should always do your research and try to figure out what other people say about the SEO company you’re planning to hire. Attempt to look for customer reviews and testimonials online. This would give you the insight you need, allowing you to determine if it’s an affordable SEO company or not. Pay attention to the feedback about pricing, costing, customer service, and level of professionalism.

3. Scaled Services

Some SEO companies make it impossible for businesses to access their services because they only offer complete services, and you’re not allowed to pick individually. This means you have no choice, but to take the entire package or look for another SEO company instead.

An affordable SEO company is willing to provide a broad range of options that allow the customers to scale different features depending on the allotted budget, as well as the benefits the business can enjoy. This gives you the privilege of personalizing the solution depending on your particular needs.

4. Unique and Customizable Services

Affordable SEO services are always willing to give options to ensure customer satisfaction. They allow their clients to personalize packages or features depending on their needs. This enables the business to decide what features should be included in the package and which ones are not needed at all. This can be very helpful for small businesses because they’ll have more control over the pricing.

5. Experience Is Important

Companies offering affordable SEO services are usually experienced and have been in the business for some years. They’re willing to provide quick turnarounds when it’s needed, and you’ll have the assurance that they’ll handle the given task professionally. You’ll be working with a more efficient ‘machine’ and you can expect more from the company, without paying extravagant fees.

Final Words

SEO is the foundation of everything being done online. It’s in the website pages, blog posts, social media posts, content downloads, and emails. That’s why it’s critical to look for an SEO expert that’s capable of helping you boost your online presence. However, this doesn’t mean that you should spend ridiculous amounts either. There’s a lot of SEO companies that offer affordable services, and all you have to do is look for these.

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