SEO Web Marketing Articles – How Bold And Italics Can Bring In Significant Traffic Easily

Here is a very simple SEO web marketing trick you can us in your articles that can easily yield a lot of extra targeted traffic for you and your site.

Some folks are not aware of the fact that search engines place a lot of importance on Italics and bold within the body of an article. It usually means an important reference and is very strong evidence of what the page is about which is one of the main objectives of search engines.

Before the Google search engine came along and revolutionized search, making it so much more efficient, a common practice with many web sites was to guess popular keywords and then stuff their sites with as many of them as possible without caring whether they had the content for it or not. The whole idea was to get very high traffic and then expose that traffic to their advertisements in the hope that they will catch a significant enough percentage to make money.

The result was that searching for anything online was a very frustrating affair. Google came in with their Page Rank link based system and suddenly you could find exactly what you were looking for in seconds instead of hours. The search engine algorithm considers many other factors. It is all top secret except that people often take a close look at sites that rank highly and they notice things. One of the aspects on which a lot of importance is placed is on words and phrases within the main body of the content on a page that is either bold or italics.

This is something important for anybody involved in SEO web marketing articles to consider because it could get you plenty of targeted traffic from search engines for very little effort put in.

SEO – Web Marketing Search Engine Optimization For Your Business

As a traditional business you focus on many forms of marketing. If you are a small business, you may rely largely on word of mouth marketing, getting your customers to give you referrals. You probably have business cards, brochures, and flyers. And your website is probably geared toward these same marketing concepts of providing company information and cool pictures.

Unfortunately, in today’s society a business website cannot be another traditional marketing tool found accidentally online or only by your existing customers. The internet is completely changing the way people shop for goods and services, and if potential customers cannot find you on the internet, they will take their business elsewhere. To build a good web presence you have to change your focus to web marketing search engine optimization.

Web marketing is much like traditional marketing, but taken to the web. Word of mouth marketing becomes social networking, business cards become directory and search engine listings, brochures become video or article marketing, and flyers become online classified ads. However, you must use web marketing search engine optimization in order for these marketing strategies to be successful.

This requires careful keyword research of y our niche, or your area of expertise, and use of those keywords in all of your internet marketing. Your keyword or phrase should appear in your domain name or URL, the title of your site, and throughout your site at around one to three percent density. This means that for every four hundred words you should have your keyword four times.

Increase Your Traffic Through Web Marketing, SEO and Web Design

Web marketing provides businesses an aggressive means to push products and brands. For this reason, the desire to reach the top place in search engines can be realized and can also mean the success of any online company. Top search engines such as Yahoo, MSN and Google have been used to re-create the performance of websites, especially, in sales performance and awareness for brands.

Every business in the Internet competes for attention. This made web marketing achieve global spread because almost everybody now wants to get audience. However, getting traffic may not be as easy if competition on the web is looked into. Stay ahead, and keep the lead. To create a great Web site use Web Design and HTML. Web development and Web site design to build Web sites that customers will appreciate. These methods below can provide the means to make that a reality for an Internet business.

One of the most excellent methods of getting relevant traffic is called Search engine optimization (SEO). Further processes of directing traffic to sites are often expensive yet do not also assure high conversion rate compared to SEO. SEO is a proven method, which is very effective in bringing relevant traffic. It offers more of quality leads while having quantity at the same time.

Here are few reasons why websites should be applied with SEO:

o 400 million people or a total 92% of internet users are on Google, Yahoo or MSN to get information before they buy products or services.

o 93% users have short attention span that is why they only see pages 1-2. So, if your site can’t be found there, you are losing customers already.

o 33% of internet users trust those sites that are advertised in the search results.

o SEO is 4 times more effective than other methods of online advertising like Pay Per Click.

o Getting high on search engine ranking is a 24/7 campaign. Even when you sleep, your site is still gaining customers.

o Online marketing is way ahead in getting savings in advertising costs compared to traditional print advertising.

Why Onpage SEO Matters For Internet Marketing Success

The basic difference between the two is that onpage SEO focuses on the factors which require to be optimized on the site itself, to make it attractive to the search engines, while offpage SEO involves the processes you can use for increasing the site’s credibility and popularity across the Internet. Both types of SEO are important in getting your site to rank, and there is some overlap between the two. In particular, content is relevant to both onpage and offpage SEO.

The reason both types of SEO are important is that nowadays, as the search engines continually change and refine their criteria, or algorithms, the experience of the user is becoming increasingly paramount. Offpage factors, such as inbound links, are seen by the search engines as votes of confidence by users in the relevance of your site, and so they help to improve your ranking. However, onpage optimization is what you use to communicate directly with the search engines, and so this is where you need to start.

When planning your onpage SEO tactics, there is no doubt that content takes a very high priority, as it is the heart of the user experience. Not only must the content be fresh and regularly updated, but it must be original and of good quality — not spun, rewritten or duplicated. As well as articles and text, videos, images and infographics are all useful, as long as they don’t increase the loading time. All the content needs to add value, not just be there to make up word counts.

Nowadays there is a lot of confusion about keyword occurrence in site content. Search engines are increasingly moving towards semantic search — that is, providing search results relevant to the searcher’s query, rather than mechanically based on keywords. Although the keywords for which you wish to rank do need to be present, rankings relate more to relevance and context.

Content of course is also applicable to offpage factors, as you need to make your content so useful that other webmasters will want to share it with their readers, and post links back to your site. Social search is also increasingly important, so you want to encourage visitors to bookmark your content with social bookmarking sites. In addition, you want to attract Likes and reTweets, and correlate your content with your Google+ profile.

The other major ranking criterion relating to user experience is the architecture of your site. In particular, speed of loading is becoming increasingly important to the search engines as a ranking factor. Internal links are also very important, as they are followed by the search engine bots as they land on a page, and indicate to them both that other pages exist, and which pages are the most important — as well as keeping your visitors on site longer. Page titles and descriptions are also crucial. Concentrate on optimizing and formatting every page, not just the site as a whole, and link them all to each other in a logical way, such as a silo structure.

Remember that onpage SEO is about keeping both search engines and users happy. If the site isn’t search-engine friendly, visitors won’t see it at all, but if they then get a poor experience and leave, your rankings will soon drop out of sight. Get your SEO right, and you have a successful Internet marketing campaign.

SEO Web Marketing Articles – How Bold And Italics Can Bring In Significant Traffic Easily

Here is a very simple SEO web marketing trick you can us in your articles that can easily yield a lot of extra targeted traffic for you and your site.

Some folks are not aware of the fact that search engines place a lot of importance on Italics and bold within the body of an article. It usually means an important reference and is very strong evidence of what the page is about which is one of the main objectives of search engines.

Before the Google search engine came along and revolutionized search, making it so much more efficient, a common practice with many web sites was to guess popular keywords and then stuff their sites with as many of them as possible without caring whether they had the content for it or not. The whole idea was to get very high traffic and then expose that traffic to their advertisements in the hope that they will catch a significant enough percentage to make money.

The result was that searching for anything online was a very frustrating affair. Google came in with their Page Rank link based system and suddenly you could find exactly what you were looking for in seconds instead of hours. The search engine algorithm considers many other factors. It is all top secret except that people often take a close look at sites that rank highly and they notice things. One of the aspects on which a lot of importance is placed is on words and phrases within the main body of the content on a page that is either bold or italics.

This is something important for anybody involved in SEO web marketing articles to consider because it could get you plenty of targeted traffic from search engines for very little effort put in.