What Is SEO? A Basic Guide for Small Business

SEO or Search Engine Optimisation is a foreign word to many small business owners. Some know what it is but think it’s irrelevant, many others have no idea what it is and don’t care to know. It is important however and I defy any business to provide me with an argument why it’s not (please comment).

If you want new customers then SEO matters. We live in a world where we all love ‘Googling’ stuff. We self-diagnose medical problems, we look for phone numbers and we search for businesses. If you want to win new business then it makes sense optimising your search engine presence.

SEO has a number of components, some that are easy to understand, some not so easy. Some that you can do yourself and some that you may need some help. But essentially the whole practice is to work with the guidelines set out by the major search engines to help them rank your website better. Remember, they are in the business of providing people with the most accurate results as fast as possible.

Here is a basic rundown of the practices that make up SEO and what an SEO agency or marketing company should be doing for your business. It’s certainly not a complete list and unfortunately not a ‘How To’ but it is a snapshot of the industry to make sure you’re better informed.

SITEMAPS & SEARCH ENGINE SUBMISSION

A Sitemap is a page that helps the search engines navigate themselves through your website. The better the engines navigate your site the more trusted you come across. A site map should be submitted to the key search engines.

META TITLES & DESCRIPTIONS

The Meta Titles & Descriptions tell the engines exactly what a page is about, which of course helps to fit your site with the relevant keyword searches. When you search a keyword, the search results you see include a Meta Title and a Meta Description. This is obviously important for the engines, bit is also super important because it is often the first contact you have with a potential client or customer.

LINK BUILDING

Building third-party links to your website works in two ways, not only does it increase direct inbound traffic to your website but the search engines see this as an indication of credibility and rank you higher. Third-party links include listings in business directories, etc.

WEBSITE PERFORMANCE

The performance of your website is going to play a big part in how well a browser can navigate your site and if it performs badly then the search engines will penalise you. So your site should navigate well and fast.

REDIRECTIONS

Have you ever clicked on a website link and you get a page saying ‘Page not Found’ or something like that? Well if you have links like that, then you’re going to be penalised again. So Google Webmaster Tools should be monitored for Crawl Errors and 301 Redirects to other pages should be implemented to correct any such errors.

REDUCING DUPLICATE CONTENT

Duplicate content became a huge issue only recently. The key search engines will now penalise you for having duplicate content on different pages, so make sure your content is unique from page to page.

SEO is a topic that is rarely explained well because it is in some people’s best interest to keep it secretive and hey it’s pretty hard to explain. But that’s not a reason to ignore it, SEO is a super-important exercise for even the smallest business, albeit a little confusing. That’s why, depending on your technical knowledge and time available, it’s going to help you to get someone who knows what they’re doing.

Hopefully, if you do contact an SEO agency or marketing company you are now better informed to keep everyone honest.

Focusing on Promoting the SEO Consultancy Services

The procedure used to improve the volume of incoming traffic along with the quality of the traffic to one’s own website is referred to as Search Engine Optimization. The optimization is done by adding various specific words also known as keywords, which enhance the traffic to a site. The traffic is boosted as the keywords enable higher listing of the site on all search engines like Google and Yahoo, whenever the keyword is searched for.

Various companies worldwide have used SEO as a major marketing strategy. The companies manufacturing various products and services need to publicize increased sales and profits. These companies employ various companies, which provide SEO consultancy services. The consultancies are well versed with all the strategies and techniques, which are to be used for the optimization of the site’s traffic.

The online marketing consultancy hired by a firm looks after the marketing of the brand along with its products and services throughout the World Wide Web. The consultancies use a standard procedure. They figure out the working of the searching algorithms and alter it to redirect the traffic to the targeted web site. They also try and understand the psyche of the prospective traffic to understand the topics which are likely to be searched for.

These topics are incorporated in the content of the targeted website in the form of keywords. Every business has its own set of niche market and the keywords depend upon the nature of every business. One can find the relevant keywords from the various keyword search tools available online.

Companies over the years have realized the importance of marketing on the Internet and have been reported to be consulting for search engine marketing. The optimization process has reaped benefits for many businesses houses online. The SEO consultancies have been proven to be the most effective ways of boosting the traffic to a particular page. The traffic is increased in both quality and quantity and in turn leads to added revenue for the company. The chances of making a sale and striking a profitable deal with customers, also go up with search engine optimization of your.

Finding the Right SEO Services For Your Company

This is the very first thing that you need to look at when you are trying to choose the right SEO services provider is to check out the list of services that they will provide. This is something very important for you to know… making sure that you know what this particular SEO service provider is capable of giving you for the money that you are paying them. You will find that most SEO service providers will be very, very specific about what they do and how they go about providing the SEO services that they are listing under their SEO section.

Are These SEO Services What You Really Need?

It goes without saying that there are going to be many of those SEO services that will not suit your needs or will even make sense to you. There is nothing that you can really do about them, so just ignore those that you do not have any need of or for. In the case of the other services that are listed there, click on each link to check those SEO services to see if they are what you need to be able to get yourself up and running or keep your SEO Articles and web content fresh and up-to-date. Once you have looked at all of those viable and available services and decided which of these will be exactly what you need in terms of making yourself more noticeable in the world of SEO and all over the Internet.

Make Sure That the Particular SEO Services Provider is Available When You Need Them

The next thing to look into is how easy is it to contact the SEO services providers that you have decided that you are going to be working with. Is there an e-mail address and a customer service department or technician’s e-mail address and/or phone number that you can use to very easily get in touch with the customer service department and/or technician when you need them? Most providers have this information available to those who want to work with them. How are you supposed to get your SEO related problems solved if you cannot even get in touch with the team that deals with SEO matters?

Make Sure That Link Building is One of the SEO Services

Almost all of the present SEO services will provide link building services as part of their SEO tools. Almost everyone that has ever built a website, business or personal, needs access to the link building services so that you are getting the best.

SEO For Home Businesses

For many people working from home online, Search Engine Optimisation (SEO) is one of those subjects that it seems impossible to deal with. From all of the chatter on the Internet it appears to be the holy grail of Internet marketing. All hail the mighty Google and that precious first place ranking.

SEO is about taking measures to try and get your web site placed higher in the search engine results than your competitors. It is high organic or natural placing in the search results that webmasters are trying to achieve. What this means is that you get free visitors to your site rather than having to pay for them.
 
Many believe SEO is both an art and a science. The Science is all about the algorithms and formulas the search engines employ to decide page rank. The art is in developing your web pages to affect the results of these algorithms.
 
But just how much attention should ordinary people trying to make an honest living from home using the Internet to SEO? How much does concentrating on SEO affect the real messages you are trying to put in your web pages.
 
Surely a specialist affiliate marketing site which does it’s business by adding real value to the visitors experience, by providing additional information or product comparisons, is going to be less attractive to the visitor if it focuses on key word densities rather than well written content.
 
Obviously this is a challenge. As Home Business Entrepreneurs we need to be professional, so we are required to have some understanding of SEO matters and how to apply them. The easy temptation is to go off to Clickbank and buy a software program or SEO guide which promises millions of visitors with hours. That would solve our problems wouldn’t it. I think not.
 
The other problem we have is that the major search engines employ highly educated programmers Who can’t resist tinkering with their precious algorithms meaning that the rules keep changing. How do we keep up with all that, and considering we are, combined, huge customers of Google’s why can’t they leave well alone?
 
At the end of the day, our best bet is to try and keep things fairly simple. There is always the danger that you do to much in order to get on page one and you end up upsetting Google and getting banned. There are some real horror stories on the net.
 
There are a few simple things we can do: 

  • Choose key words or phrases carefully
  • Choose a suitable domain name
  • Use keywords in file names and folders
  • Use your keyphrase as part of your page titles
  • Use keyword text in your navigation
  • Create useful keyword content – trying to increase keyword density
  • Make sure the META Description reflects the content of the page
  • Try and get good quality incoming links
  • Don’t use “click here” for links, use the descriptive text
  • Create and have a site map
  • Make sure the Robots.txt file allows the search engine spiders to all relevant parts of your site.

If you include these elements when building your site then it is much easier to have more effective SEO. 

Importance of SEO (Search Engine Optimization) In Web Marketing

In the world of business, a general belief is, “good sales need good marketing”. Manufacturing anything greatly depends on need of the general people therefore before building anything it is required to study the market thoroughly. After manufacturing, distribution becomes very important and there comes the need of marketing.

Get More Popularity:

It is not possible to reach a wide variety of individuals if marketing of the product is done manually. Also it is not feasible to identify the needs of the market by surveying manually. A platform should be there through which one can publicize their product/services so that large number of people can view them at the same time. To achieve this, internet acted as the best media, which brought online/web marketing into existence.

Quick 5 Advantages of Web Marketing:

o Easiest way of distributing the information.
o Information can be broadcasted to a large variety of population.
o Cost effective way to market the product.
o It helps in gaining large profit.
o One can market the products and the services through out the globe.

Then what is the Need of Search Engine Optimization (SEO) in Web Marketing??

Hard work always yields better results and Search Engine Optimization is not an exception from this concept. SEO is the most common buzz if someone is dealing with online marketing but due to lack of proper knowledge in this area people at times fail to implement the concept. SEO is a method to get higher positions in various search engines. It is the pathway following which a website can gain a huge traffic at a very lower cost. Manual popularization of websites to a vast group is not possible, Search Engines are the means through which one can reach a large public and can popularize the website.

Check the Benefits of SEO:

o 70 – 80 percent of the total online visitors find products/services through search engines. Thus, SEO helps websites in gaining a huge traffic.
o It is the cheapest source of online marketing.
o SEO can help you earn more profit than other online commercial means.

One needs to advertise the product in order to capture viewer’s attention and also to get new customer. Other online marketing means charge a large amount for advertisement of one’s products/services and also they had less visibility in online market where as with SEO the case is totally different. It charges very affordable amount to the clients and very high visibility for online marketing.

Thumb Rule:

Well known search engines always rank the websites depending on the relevance of the topic according to the search criteria. So, efforts should be paid on optimizing the websites. If the websites will be optimized properly then it would be able to achieve top rankings. Curious to know what is the need to achieve top rankings??? If your website will be on the higher positions depending on the search criteria then you website will enjoy heavy traffic. However, if your website will have lower rankings then your website will receive a low traffic from the search engine users.

The easiest way to optimize the website is to hire a SEO expert from a professional SEO company who can work on the same matter. By sharing his expertise and by following different rules he will optimize the website in a proper and efficient way.

Thus, it is very important to use SEO for web marketing in order to extend the business globally and to design the websites according to the SEO web design to earn maximum benefit through the products and services.