Increase Your Traffic Through Web Marketing, SEO and Web Design

Web marketing provides businesses an aggressive means to push products and brands. For this reason, the desire to reach the top place in search engines can be realized and can also mean the success of any online company. Top search engines such as Yahoo, MSN and Google have been used to re-create the performance of websites, especially, in sales performance and awareness for brands.

Every business in the Internet competes for attention. This made web marketing achieve global spread because almost everybody now wants to get audience. However, getting traffic may not be as easy if competition on the web is looked into. Stay ahead, and keep the lead. To create a great Web site use Web Design and HTML. Web development and Web site design to build Web sites that customers will appreciate. These methods below can provide the means to make that a reality for an Internet business.

One of the most excellent methods of getting relevant traffic is called Search engine optimization (SEO). Further processes of directing traffic to sites are often expensive yet do not also assure high conversion rate compared to SEO. SEO is a proven method, which is very effective in bringing relevant traffic. It offers more of quality leads while having quantity at the same time.

Here are few reasons why websites should be applied with SEO:

o 400 million people or a total 92% of internet users are on Google, Yahoo or MSN to get information before they buy products or services.

o 93% users have short attention span that is why they only see pages 1-2. So, if your site can’t be found there, you are losing customers already.

o 33% of internet users trust those sites that are advertised in the search results.

o SEO is 4 times more effective than other methods of online advertising like Pay Per Click.

o Getting high on search engine ranking is a 24/7 campaign. Even when you sleep, your site is still gaining customers.

o Online marketing is way ahead in getting savings in advertising costs compared to traditional print advertising.

Choosing a Web Marketing Company – Part One

If you have been struggling with SEO on your own, it’s time to hand the reins to the professionals. You could actually be doing more harm than good in running your own SEO campaigns. Business owners usually spend hours, weeks and months running their own SEO only to find the results for their website traffic failed to improve, or even worse, it got reduced. You might spend so much time on SEO that your business actually starts to fail.

Don’t take the risk. Hire a good web marketing company to take care of your website optimization and social media marketing for you. With so many SEO companies trading today you can’t say you don’t have help available. So why is it that so many SEO companies are unreliable?

The problem with SEO is that it’s a relatively new marketing process. The Internet marketing boom caused many so-called professionals to jump on the bandwagon. Very often, they have no experience in SEO and attempt to con companies into signing up for their SEO packages. As with any industry, there are many scam companies out there, but it’s easy to avoid these when you know what to look for and how to read between the lines.

It’s quite a good idea to learn a little about SEO, so that you can ask relevant and pertinent questions before making a decision about who to hire. Many scam companies will promise to get you on the first page of Google within a couple of days. There is NO WAY they could ever do this. It would take a couple of days alone (at the very least) to analyze your traffic and to work out a suitable strategy to get your website noticed.

Tips for Choosing the Right web marketing Company

• If a company promises to rank number in Google, don’t simply take their word for it. Nobody can guarantee a number 1 ranking, but if a company says they can get you in the top 10 spots that’s good reason to hire them.

• Get recommendations from business associates, friends and family. An SEO company with good word of mouth recommendations is one not to be ignored.

• Ask around in online forums. There are many forums for webmasters and online professionals and it’s easy to get advice about which SEO company to use. However, owners of SEO companies also hang out in these forums so be sure to ask more questions before you hire a company.

• Turn to Google – You can Google the company name to make sure the company exists and it’s not simply a fly by night setup. If the company is scamming their clients, then you will probably find complaints from past users on the web. However, the lack of negative comments doesn’t mean the company is good. It could simply mean they are trading under a different name or that they haven’t had many customers. Look for a company that has lots of positive comments and testimonials.

• If you are looking for a local SEO company, search for them on Google – not by name, just as you would search for any local company in your area. Only use an SEO company that is ranking well in Google. You need to use a company that has its own SEO house in order after all!

• Ask a company you are interested in hiring for examples of websites they have worked on. Any company worth its salt will be more than happy to give you details of past successes. Most genuine companies will have details of testimonials on their websites. If a company rejects your request for testimonials for confidential reasons, this should set alarm bells ringing. Even if some clients have requested confidentiality about their details, the SEO company should still have some testimonials to show you.

• Ask them what keywords they are ranking their own website for. If they don’t rank well for these keywords then it makes you wonder how good their services are.

• Do they use automated submissions to build links? This practice is frowned upon by the search engines and could get your website banned from page ranking. Steer clear!

Top 5 Reasons For SEO Web Design

SEO web design is a combination of search engine optimization (SEO) with any technology in web designing. It is quite a revolutionary idea for webmasters who think that website design is an end in itself. Actually, this concept is far from making conventional web designing obsolete. In fact, it is just re-engineering any web design strategy to fit to a market-driven search engines (SE’s). Here are some points fundamentalist webmasters might consider to go for SEO:

1. SE’s as Mass Media.

In the US alone, 80% of the population are internet users. Other countries where internet is slowly penetrating the market also showed a growing trend in internet popularity. Majority of these internet users go to search engines to inquire for any topic. Having an SEO web design would not only make your site visible in search engine results pages (SERP’s), it could also give visitors the ease of navigating through pages of a particular site.

2. SE’s as Global Market Hubs

There is an apparent relationship between market shares of any product and corresponding ranking on any related keywords in search engines. In fact, sites that can be found within the first 2 pages of SERP’s converted much more sales compared to those company websites that are not yet SEO-friendly.

3. SE’s Reward Credibility

SE’s are becoming more and more academically biased. That means the sites that are able to provide greater information and credibility on any topic niche could have higher ranking on related search keys. This new standard of web designing encourages webmasters to make their sites readily available to feed information and innovation to the internet community.

4. SE’s Love Web 2.0 Sites

What’s new is always better. Web 2.0 is defined to be the new generation of web development and designing. It advocates easy transmittal of communication and information, as well as giving power to internet users to innovate and participate on the World Wide Web. Search engines frequently crawl Web 2.0 sites because they are regularly updated.

5. SE’s Adapt With Web Development Language and Tools

Lowly HTML really comes of age. Large scale text-based SE’s has evolved to understand scripting and coding. Even media files like vlogs, photoblogs, and podcasts are now being indexed to give relevant information on particular search keys. It is expected that search engine robots ultimately understand DHTML, Frameset, Flash-based designs, and other not-so SEO-friendly website design formats.

The web is no more than a specimen subject to indefinite number of testings from millions of webmasters worldwide. And search engine plays a vital role in inter-connecting ideas to catalyze the stability of the World Wide Web. Making one site SEO-friendly using SEO web design strategies provides a greater edge to adapt to fast-paced e-commerce.

SEO Consultancy Services – SEO Consultant to Dominate Search Engines

If you are really desperate for higher search engine rankings then the expert SEO consultation is always a boon to your business. Many business firms spend a lot of money behind marketing and advertisement of their products. All serious firms are aware that search engine optimization is the brightest future of online business. As SEO is comparatively new marketing concept to the others, business owners are always in search of good SEO consultation from the experts. And they are no more wrong as it can improve your business not dramatically but drastically.

As there are millions of people searching for the services and products from the search-engines, it is always necessary to be ranked high in search engine results. To get top rankings in search-engines, you must optimize your website according with the search-engine algorithm. SEO consultants are the expert in the field of search engine optimization and they better know better about the search engine algorithm than the others.

Most of the businesses avoid hiring search engine marketing consultant seeing their higher costs. But they are not aware of their ability to boom their business significantly soaring in online market. You just need to give some attention before hiring SEO consultation.

Calculate the Right Consultancy Fees:

One of the most frequent questions comes into the mind of consulting services hirer is consultancy fees. They are always wondering that how and what do the SEO consultancy services charge to the clients.

There are numerous ways that consultancy services charge when they are billing to their clients. They can charge hourly bases, monthly bases, fixed rate contracts, extra overheads and travelling charges. Some SEO consultancy services providers also charges on performance bases which is the best and frequent choices among the clients mostly.

Knowledge and Portfolio of SEO Consultant:

Reputable and expert search engine optimisation service consultant will always have a sound knowledge of the SEO techniques and latest trends. He always keeps his client advised of new and useful industry trends. Expert SEO consultant is able to provide significant analysis and discover new possibilities and resources to boost your online business.

The SEO consultant can work with your existing staff and produce the efficient results within given timeline. Search engine giants like Google, Yahoo and Bing always keep their very secret algorithms changing. So the expert SEO consultant can be able to find the latest changes in search engine algorithms. Nowadays, social media sites like Facebook, and Twitter are also producing great results so the need of SEO consultant is becoming more and more necessary.

Gaining high search-engine rankings gives you a very high return on investment. The right SEO consultancy services can give your business a great exposure and take it to the next level. Your website is your online identity and search-engines are the great tool to make it more powerful and prominent.

SEO Web Design

What do you mean by SEO Web Design asked a new client of mine?

I had just been reviewing her site and noticed that the company who had previously designed it and it has to said, had created a visually eye-catching website, had however made some basic errors in their haste to please her.

To start from the beginning she had contacted me after she had come across one of my articles. It’s funny how life works though because, that in itself would not have prompted her to get in touch, but a friend of hers who I had been doing some SEO work for had got in touch with her after about 6 years.

And of course they got to discussing life and work etc; and to cut a long story short her friend recommended that she get in touch with me.

Now her frustration was that she should have had every ingredient for success. Her site was in a relatively niche market, competition wasn’t that high and yet after paying out a sizeable chunk of money on getting her website professionally designed, her site was nowhere to be found on Google.

So what could possibly be going wrong?

A Brief Background

There is an old saying in Internet Marketing that good designers make bad SEO experts. Why? You may well ask.

The truth is that in my experience of the last 10 years in online marketing, most of the designers that I have worked with and come across have sharpened their design skills on HTML, XHTML, Javascript and CSS.

A lot of them have been in the forefront of the web design industry leading the way in site design and architecture but therein lies the root problem of the story.

The online marketing industry moves at a frenetic pace. What was once a ‘de facto’ standard is now old hat and consigned to ‘wheely’ bin of Internet marketing.

Faced with the constant flux of new ideas and innovations, a good designer already inundated with back orders has little choice but to concentrate on pleasing the clients’ esoteric eye.

He/she may have picked up a few SEO tidbits along the way either in meeting rooms or from beleaguered colleagues rushing from one project to the next but very seldom do you come across a good designer who knows and understands the impact of SEO upon web design.

This is not meant to be a criticism nor is meant to decry the genuine efforts of the design community at large but merely to point out that it is quite difficult to serve two very demanding masters at the same time.

There are sadly many who miss the point altogether, tearing their proverbial hair out when faced with their client’s low keyword ranking despair and frustration.

The backdrop to this that millions of ‘would-be’ entrepreneurs join the Internet juggernaut on a daily basis in search of financial freedom. These aspiring businessmen and women are usually at their most vulnerable when first starting out.

Excited and eager to get started, they overlook the basic principles of marketing and are often taken in by smooth-talking salesmen flashing dollar signs in front their imaginative eyes.

“Get a website! You need a website! You must have a website! Put up a few pages and hey presto before you know it you will be the envy of all your friends and neighbours!” seems to be the common thread.

Getting back to my client, she looked at me fairly blankly when I said that SEO web design meant that the design of a website had more to do with following certain guidelines than how good it looked to her.

“But I thought that if a site was well designed that people would like it and buy from it” she exclaimed almost daring me to disagree with her.

Yes, I answered disarmingly and gently proceeded to point out that without visitors having a great looking website wouldn’t be doing her any favours at all.

SEO Web Design – The Basics

Which brings me neatly to the crux of this article i.e. SEO web design. So, let’s take a look at a simple layout in the first instance.

Say you have a header/logo at the top of the page followed by some descriptive text that says “Welcome to my web…., followed by some pictures and the left hand side contains a column with some navigation links in it etc, etc;

Now search engines like Google scan a web page from left to right beginning at the very top. And as in our example above since most websites have a left hand column containing navigation links, Google will automatically view the content of the links column before it gets to the body of your page.

There are simple methods to counter this and force Google to read your main body content first and this why it is very important to get SEO Web Design at the very start of the design phase.

Then there’s another critical factor that determines the ranking of your web pages and that is targeting the wrong keyword. Get that wrong initially and you can almost kiss goodbye to getting decent rankings.

Now how many designers know just these basic facts?

My client had started to see the picture. In her eagerness to get her business going she had gone to the first person that she had come across.

The company had a good portfolio of sites and more importantly for her the cost was roughly near the budget that she was looking for and so without further thought she decided to go for it.

2 years down the road and with just a handful of sales, she was very close to quitting.

Her dreams had given way to despair and far from being the envy of her friends and neighbors, she had even reached the point of not looking at nor caring about her site anymore.

The question is, was she too late to do anything about it?