Why SEO Web Marketing Can Either Make Or Break an Online Business

Since the inception of the Internet, consumer and business owners alike have used the World Wide Web to connect with each other. Search engines like Google, Bing and Yahoo comprise most of the market share when it comes to finding what a user may want or need on the World Wide Web. It’s no surprise that many marketing online companies have gone to great lengths to develop methods that increase the likelihood of a potential customer in this highly competitive environment.

Search engine optimization (SEO) is a commonly used term among Internet marketers. Enabling a search engine to easily find and properly place an e-commerce site above the completion is the sole purpose of SEO. There are many schools of thought when it comes to effective means of creating an optimized website.

Many Internet marketers agree that having good keywords throughout a website is the best way to achieve the desired result of SEO. Many people have tried and often failed at such practices as keyword stuffing or other “black hat” methods that are less than honest. Keyword research while writing evenly flowed content is the absolute best way to allow search engine bots to easily scan web pages and provide the potential customer with the best experience.

Many people are scrapping multimedia plug-ins such as flash or other similar navigation menus as it is impossible for search engines to crawl them. Although some attributes of these media rich additions can make a website standout, these methods are not search engine friendly. Using Cascading Style Sheets (CSS) can achieve many goals when it comes to providing an even balance of richness and SEO. Not only can a webmaster create unique looking websites with this technology, it also provides a lighter footprint when it comes to server storage and page load times.

Submitting a site-map to major search engines such as Google, Yahoo and Bing will help speed up the time it takes for a website to be indexed. Using meta tag descriptions of pictures and postings can also give the website owner an advantage in some instances too.

See what a website marketing company has to offer before making an educated decision about their services. Competition is at an all time high as many brick and mortar business realize the marketing potential online. With a solid plan and a basic understanding of SEO, making it on the well sought-after first page rank on a major search engine can be achieved

Pace Up Your Business Growth With SEO Consulting Services

In the present world, there are so many companies coming into existence every year and trying to compete with the existing ones. These companies promote their businesses through various promotional channels or by giving advertisements on television or radio. But the best way to get good ranking in the major search engines comes through the help of SEO consulting services.

SEO is the solution to all those companies that are trying their best to achieve good ranking in the leading search engines like Google, Yahoo, Bing, MSN, etc. In a survey, it has been found that most people like to search before purchasing any of the product. Many buyers trust the search engine results rather than the advertisements appearing on television or radio.

It will be good for your business, if your company website comes on the top ranking of the search engine result pages. Coming on first page of the major search engines will be an added advantage as more people will take interest what you are offering. Today most of the people are completely depend on internet. So, it is the best idea to make your site visible on the main search engines.

One good thing of showing your website on the internet is that people would like to see your products and services that you are offering. They will also came to know that the site they are referring is not fake. In this regard, the SEO consulting services are the ones that will help you to achieve the target.

These consulting services allow the website to carve out its place by using the popular keywords. So that your website gets high ranking in the major search engines. One can find a wide range of SEO consulting services on the internet. What you need only to select one that perfectly matches with your business need and budget.

Before making any final decision, you need to do a thorough research about them. Assess their services to conclude whether they match with your website needs or not. The only aim of these services is to enhance the ranking of the website in the major search engines’ result pages.

Many business owners prefer to do marketing and advertising jobs by themselves, but those who do not have enough knowledge of the business can take the help of the SEO consulting services. The best SEO consulting services will surely help in achieving business targets.

How Much to Pay for SEO Services?

The question comes up often. Many people have been burned by SEO Services, but many have also been rewarded by SEO Services. Like any business transaction or purchase you should only spend your money when you feel comfortable. Your comfort zone should pull from various dependencies, such as how well do you know this business, how long have you been doing business with this person or entity, what is your first impression, how do you personally feel about this person or entity ability to provide this service, and how well have you done your homework.

The truth about SEO services is that it is normally not hard work, but that doesn’t mean its easy. It still takes time, dedication, effort, strategy, technique, method, skill, and experience to perform quality SEO services. Anyone can use SEO services because it is within your reach to learn, but not everyone can apply sensible strategy to make SEO work. That is why SEO engineers are needed to accomplish the almost impossible, but the question is how do you know you are making the right choice and not overpaying for SEO services?

I can honestly say for the most part SEO service providers are on the up and up who want nothing more than to do professional business and provide quality SEO services. Identifying every shady SEO service may not be possible, but I have some recommended advice which should help anyone get a fair and quality rate for SEO services.

– Set yourself a “realistic” marketing budget and goal

– Shop around

– Don’t buy until you feel comfortable

– Remember “cheap does not always mean better”

– Ask for references / referrals / portfolio

– Verify references / referrals / portfolio

– Ask for statistical growth and progress reports

Set Yourself a Realistic Marketing Budget and Goal

This simply mean do not kid yourself and think you can pay $200 and overnight you will make thousands. Instead, create a budget depending on your marketing needs, competitive industry, projected outcome, and length of time. If you are looking for your website to rank in the Top 10 search engine result page for a particular keyword or keywords then expect to pay in the thousands, often times tens of thousands, for quality, professional, and reliable SEO services, almost always depending on the competitiveness of the keyword. If you want to rank in the top 10 for the keyword “Google”, this in most cases impossible, but I am sure there are some SEO companies who will accept the challenge, but will charge in the thousands if not millions to attempt this insane marketing goal.

Shop Around

Find the most appealing SEO services and compare those to other competitive SEO services. Don’t settle for “cheap” or “inexpensive”, but settle for “effective” and “strategy”. Anyone can do SEO work, but not everyone can improve results using SEO services. This is because, SEO is about technique and strategy. It’s not about just throwing thousands a links around the web and sitting back waiting for the explosion. Its actually a lot more complicated than that, as it is about having strategy, technique, and competitive edge. You must find SEO services which live by this principle and can offer you the strategic road map you need for success.

Don’t Buy Until You Feel Comfortable

You should always feel comfortable with entrusting your money into an SEO service provider paws. If you have special needs such as you want to sign a contract, you want a specific pay schedule, or you have any questions, make sure you get answers and are comfortable with the projected outcome then move forward. I personally suggest getting a contract which outlines the projected outcome and any other bullet points, then also exploring the consequences or possibilities if the projected outcome is not met.

Remember “Cheap Does Not Always Mean Better”

This is a buyer beware notice. When someone offers $20 SEO services or even $200 SEO services, I would say “buyer beware”. There may be a handful of highly skilled SEO providers who can offer you SEO services at a discount or for extremely low rates, but most of the time these providers either do not know their service worth or know exactly what they are doing, but may have had a lucky streak. You will have to pay top dollar or aggressively, yet still affordable for quality, strategic, and experienced SEO services. SEO engineers is what I like to call them. These are SEO’s who understand the SEO concept, who pioneer SEO methods, and who don’t always follow the trend, but know the trends.

Most of the SEO engineers are not going to be cheap, but well worth every dollar spent. If you take into consideration other marketing and advertising platforms, such as television broadcast advertising, print advertising, large tradeshow/fair booth advertising, etc. internet marketing and search engine optimization cost peanuts compared to these other advertising methods and have a farther audience reach. SEO services can easily cost between $5,000-$25,000, it can even be much more than this, depending on your needs, but this is far more inexpensive and cheaper than other advertising platforms. So, next time you think that SEO service cost too much, think about the other methods of advertising and their rates, along with return on investment (ROI). SEO services come out on top every time when compared against these other advertising platforms.

Ask for References / Referrals / Portfolio

Any SEO service provider should be able to point you to their qualifying work. SEO service providers should be able to present you with affectionate websites which they have performed SEO work on. This can even be the SEO service provider personal website, they should be able to point you to their rankings in the search engine as well as some result driven SEO work within the site or across the web.

Verify References / Referrals / Portfolio

Verifying information is not always easy or accomplishable. You should attempt to reach out and verify what you can. If a shady SEO business was going to scam, then I am sure this is where they would start, with testimonials. I suggest verifying what you can, but don’t get overwhelmed with referrals because it may be the shady SEO business giving self praise. I actually have some good verification tips, but that’s another article all within itself.

Ask for Statistical Growth & Progress Reports

The SEO service campaign should include periodic progress/performance reports so you can track your website progress. Tracking your website progress is important in many ways. First, it tells if the SEO engineer is doing their job. Second, it tells you if the SEO methods, strategy, and technique is working or not. Third, it tells you how well the search engines are reciprocating your SEO efforts. And lastly, it tells you how much progress is being made and at what rate. All of this advanced reporting information and trend tracking can give you an overview of your website potential while giving you the opportunity to design or redesign your landing pages to increase your return on investment (ROI).

Okay, to wrap it up, just be sure you stay out of shabby internet neighborhoods and when making any online transaction, do your homework first. Also, remember “cheap does not equal better”. Think about it, would you rather pay in the thousands to one SEO company for quality SEO work, which will produce results and increase your website overall performance or would you rather pay cheap $200 to many different SEO’s who don’t ever really give you the results you deserve. If an SEO engineer can increase your website sales and exposure by 80% without your site ever reaching the top 10 search results then you still got a good deal. This is the effect of skilled and experienced SEO services. The only difference between your website and the websites in the top 10, is those websites have SEO engineers working for them who understand SEO.

Essential Factors to Consider Before Attending an SEO Training

Since you are already in the online business and have a website created to promote that business, or maybe you are planning to set up your business and site, let me share to you what SEO is. It stands for search engine optimization technique. This has been proven effective by those who are already benefiting from learning and applying this strategy to their sites.

SEO is a process which can help you be visible enough to be seen by more potential clients. It is not a one day or one week process of helping you gain success. But if learned properly especially through trainings from the experts then, very soon you will see progress. I mentioned trainings, or SEO training courses to be exact. It can be availed both in-campus or online. But whatever is your choice of training style, it might help to consider a number of factors regarding your SEO training goal.

Make sure that you will learn the four cores of SEO-a strategy that includes, keyword, linking, web pages or sites and other SEO matters. These things will help you create and promote your site effectively. You might also want to check the duration of the training and what you will get after the training sessions. Will there be handouts or videos that you can freely use to have deeper understanding and grasp of the strategy? Another thing is the cost of the entire training packages. There are those who will offer you with lots of freebies that are not truly important but are included to somehow hope to cover unreasonable package price. And lastly, are they trained and have a clear mastery of the subject?

Taking these things into consideration before deciding to register for training sessions will help you save money, resources, effort and time as well. Be sure that when you are done weighing the pros and cons you will be able to choose the better SEO company that will train you to make your first step to web success possible.

Choosing a Web Marketing Company – Part One

If you have been struggling with SEO on your own, it’s time to hand the reins to the professionals. You could actually be doing more harm than good in running your own SEO campaigns. Business owners usually spend hours, weeks and months running their own SEO only to find the results for their website traffic failed to improve, or even worse, it got reduced. You might spend so much time on SEO that your business actually starts to fail.

Don’t take the risk. Hire a good web marketing company to take care of your website optimization and social media marketing for you. With so many SEO companies trading today you can’t say you don’t have help available. So why is it that so many SEO companies are unreliable?

The problem with SEO is that it’s a relatively new marketing process. The Internet marketing boom caused many so-called professionals to jump on the bandwagon. Very often, they have no experience in SEO and attempt to con companies into signing up for their SEO packages. As with any industry, there are many scam companies out there, but it’s easy to avoid these when you know what to look for and how to read between the lines.

It’s quite a good idea to learn a little about SEO, so that you can ask relevant and pertinent questions before making a decision about who to hire. Many scam companies will promise to get you on the first page of Google within a couple of days. There is NO WAY they could ever do this. It would take a couple of days alone (at the very least) to analyze your traffic and to work out a suitable strategy to get your website noticed.

Tips for Choosing the Right web marketing Company

• If a company promises to rank number in Google, don’t simply take their word for it. Nobody can guarantee a number 1 ranking, but if a company says they can get you in the top 10 spots that’s good reason to hire them.

• Get recommendations from business associates, friends and family. An SEO company with good word of mouth recommendations is one not to be ignored.

• Ask around in online forums. There are many forums for webmasters and online professionals and it’s easy to get advice about which SEO company to use. However, owners of SEO companies also hang out in these forums so be sure to ask more questions before you hire a company.

• Turn to Google – You can Google the company name to make sure the company exists and it’s not simply a fly by night setup. If the company is scamming their clients, then you will probably find complaints from past users on the web. However, the lack of negative comments doesn’t mean the company is good. It could simply mean they are trading under a different name or that they haven’t had many customers. Look for a company that has lots of positive comments and testimonials.

• If you are looking for a local SEO company, search for them on Google – not by name, just as you would search for any local company in your area. Only use an SEO company that is ranking well in Google. You need to use a company that has its own SEO house in order after all!

• Ask a company you are interested in hiring for examples of websites they have worked on. Any company worth its salt will be more than happy to give you details of past successes. Most genuine companies will have details of testimonials on their websites. If a company rejects your request for testimonials for confidential reasons, this should set alarm bells ringing. Even if some clients have requested confidentiality about their details, the SEO company should still have some testimonials to show you.

• Ask them what keywords they are ranking their own website for. If they don’t rank well for these keywords then it makes you wonder how good their services are.

• Do they use automated submissions to build links? This practice is frowned upon by the search engines and could get your website banned from page ranking. Steer clear!