Why You Need SEO Consulting Services

There are many good possible results if you acquire any SEO consulting services. One of the benefits your business can get is high page rankings. It will be easier for your potential targeted clients and customers to search for you online. Obtaining better page rankings are mostly the target of many companies marketing online today. Why? Well, simply because if you are in the top three of the search engine results you’ll receive 58.4% (source: Optify) on the new study of all clicks from users. If this happens, your business or company has more than half the chances of exposure to any niche markets relevant to what you are offering.

A lot of proficient Google search engine consultants are trying their best to maintain their client’s page ranking on the number one spot, this in order to get that 36.4% (source: Optify) average click-through rate (CTR). They don’t give any opportunity for mistake as it might compromise the marketing strategies of the company they work for.

What to look for in a SEO consulting company

If you have just started your website, then search engine strategies may not sound so familiar to you. However, you don’t have to worry a single thing about it since there are many SEO consultants out there who can help you established your rank in the popular search engines like Google, Yahoo, Bing, and more. Here are few important things you need to look for when choosing an SEO consulting company:

  • Experience. Years in the online marketing industry matters because the knowledge you learn along the way counts. Good years of experience simply mean being an expert and in what you do.
  • Portfolio. An impressive record of previous works is an essential factor to look for in any search engine optimization consultants. It will definitely tell you if that individual or firm is reliable enough to handle your SEO concerns.
  • Quick Results. Lastly, a good and fast output counts a lot. This shows how a certain consultant works, and how knowledgeable that person is about the job.

Do you always need SEO consulting?

It actually depends on a case to case basis. Some companies and businesses may always need it, and some don’t since after awhile they will be the one to do it. But the catch there is those who always use SEO consulting services usually have fewer worries, than those who do it themselves. You see, if you hire an expert the process will be a lot faster and results will mostly be better. Even though what you pay them may add to your expenses, it will still be worth it since the outcome it brings back to your business is more potential clients and higher revenues.

By letting a search engine optimisation expert do the work, it will give you an assurance that your pages stay visible on the search results list. If you were to weigh up the pros and cons of whether to have an expert do the SEO process or not will be your choice. Just be sure that if you prefer to do it yourself, you can handle it because the competition in business industry today is very tough.

3 Main Reasons to Select Outsource SEO Services Rather Than Choosing In-House SEO

Search engine optimization is becoming very important for online business nowadays. It has gained so much importance that several IT firms are even providing their specialized services in this specific field. Now the million dollar question is whether you should hire someone outside of your firm for the optimization services to make the websites friendlier to the search engine or you should indulge your own firm for search engine optimization. Any SEO services provider firm can be hired for the optimization purposes of the websites. These firms often charge the clients certain bucks in order to share their expertise in the perspective field.

The in-house SEO is something that your own firm pursues. A group or flocks of people, who work together and share their knowledge to best, optimize the websites. But the team of search engine optimizers only works for the in-house projects and they do not accept any outside projects. The team is specifically designed so that it can meet the internal SEO needs and can sort out internally. The internal SEO team works dedicatedly behind the company’s projects and derive the solution as per needed.

What is Outsource SEO Services?

If you are not sure that your in-house SEO team can actually solve your search engine requirements and can give you the maximum benefits then you should outsource SEO projects rather than harming your business or depending on your in-house SEO team. There are firms that provide search engine optimization services in exchange of some monetary amount. Such firms are specialized in the perspective field and offer their services to the handle the outsourced SEO projects. Different SEO services provider firm offers services at different rates depending on the services and the manual effort.

Why to go for Outsource SEO Services rather than In-house SEO?

Now here comes the main question that will clear the major difference between the outsource SEO and the in-house SEO services. It will also help you to decide whether you should opt for in-house SEO or you should better outsource the SEO projects. There are few reasons, which will definitely help you to take the decision like:

• Firm Deadline:

Well, if you are involving in-house SEO and you are setting a predetermined deadline then, also it might fluctuate because it is your in-house project therefore your needs might change continuously and you will definitely not compromise on it. Thereby you will delay the project and it will not meet the deadline. But while you outsource SEO projects to other firms they will start as per your initial requirements and if in case your requirements are changing and it is possible to reflect the changes into the websites then only they will change or else they will not. Thus, they will definitely meet the deadline and will deliver the projects on time.

• Implementation of Variety of Resources & Ideas:

While you are involving your in-house SEO the ideas that they will share will be limited. Whereas if you hire an outsource SEO services provider firm, it will merge different ideas and thoughts before implementing finally to optimize the websites. It would be again an additional advantage for you to direct the projects to the outsource SEO services provider firm.

• Reduction in Cost Factor:

The most common thinking is if you direct your projects outside rather than depending on the in-house SEO then, it would be more costly. But in reality it never happens while you depend on companies that manages outsource SEO services, they charge you for one time and will do the optimization along with the maintenance. You will get the services with variable resources and ideas, which will help in better optimizing the websites. While with your in-house SEO all time maintenance cost would be there and unnecessarily usage of resources would be there with lacking quality.

These are the three main benefits which you can definitely receive through outsource SEO services and can improve the ranking of the websites in the search engine result page. SEO services provider firms are the biggest option for the one who wants to excel in online business with quality services. So, what are you waiting for?

SEO Consultants Services for Your Website

There are many reasons that the internet has been immensely popular among its users over the years and is continuing to grow in its scope. There are scores of websites that provide an equal variety of options. There are retailers, high-end fashion brands, data and information and these are only a few to name. There is a new generation of professionals and net users prefer to shop for groceries online.

However, this has also brought forth greater competition and struggle among the websites of different companies that are trying to make a mark for their brands. In addition, to counter the increasing and ever growing competition among websites there are SEO techniques that can be of assistance.

Search Engines

The modern day internet browser uses the advantage of a search engine to locate a site of their choice. Several search engines are used all over the world even though there are a few like Yahoo, Google and Bing that are popular worldwide.

When there is a request for a search websites names and site URLs are flashed almost instantaneously. There are several results pages that are available. However websites wish to be on the first page of the search results and among the top five ideally.

In addition, to ensure the same a visit to SEO consultants will be necessary.

SEO Techniques

If you need success with your website then you need SEO. The term that says search engine optimization means adherence to a few rules and techniques that will ensure that you have a place for your site URL in a place where you wish.

Here is what SEO consultants can do for you.

Keyword Analysis – The most important aspect of SEO is that of keyword selection and assessment. There are words and phrases that are popularly used by internet browsers the world over for a particular type of search. When these inputs match with those of your website there are chances of your website getting a better search engine ranking.

Keywords analysis is further helped with the aid of software application tools and programs for accuracy and precision. It tells you about the competency and viability of using the same.

Link Building – The main aim of websites today is to optimize on web traffic. Moreover, to do that there are other means that are adopted by the SEO consultants. One of those means is by link building. This is a design for the exchange of site URLs with those that are associated websites or have elements that are common. This also helps you to achieve traffic for your site that is truly interested and serious minded about their search.

SEO consultants can provide you with website designs that are based on White Hat techniques as specified by search engines. They will ensure the inclusions of aspects in your site like Sitemap, orderly allocation of web pages and a proper link within that site that makes navigation easier and quicker among several other things.

Moreover, all of these will ensure greater success for your business and bring the interested and prospective web traffic for your products and services.

When Should You Hire An SEO Services Company?

The benefits one can take advantage of by hiring the services of an SEO company are undisputed. By optimizing your site for search engines, you can definitely achieve higher placements in search engines which, in turn, means that your site will enjoy more organic traffic and hence better conversions and improved profits. SEO implementation is not exactly rocket science, so with a bit of effort, knowledge and dedication you can try to do it yourself. However, in many cases it is more sensible to leave the task to experts. One mistake here on your part can cost your site dearly. As a sensible business person it makes sense to evaluate the various pros and cons of either doing SEO yourself or of hiring professional SEO consultant services before making the decision.

If you decide to do the SEO of your site yourself, you have the opportunity of learning a lot about running a website. You also have full control over all you want to do on your site. However, the downside of it is that it takes a lot of time and effort to learn to implement SEO effectively on a website. So, if you are short of time or have other business affairs to look after, you might not be able to learn how to implement SEO effectively. In such situations it does make sense to explore the option of getting the help of an SEO services company.

Of course, you have to part with money when hiring SEO consultant services, but it does have some obvious benefits. Hiring such services relieves you of the task of doing SEO yourself and hence you can focus on the other important aspects of your business. The SEO services company you choose will have experienced SEO professionals who know their job inside out; they will have the right knowledge and resources and therefore will be better able to enhance the SERPs of your site. In reality, the money spent on the right SEO services is not actually a cost but an investment, which can give great returns in the long run.

When you consider all these factors you will be able to decide for yourself if you have enough knowledge in SEO matters and if you have the time to carry out the SEO tasks. If not, then it makes sense to hire a professional SEO company to do the job for you.

When hiring an SEO company, always make sure that you choose one that has a good reputation and has some industry presence. You can post queries on popular SEO forums and check out recommendations of companies that have used the services of a particular SEO firm. Cost is another important factor to consider. It doesn’t mean that you have to go with the cheapest one. Instead you should choose one that fits your budget and also has experience of working with businesses like yours. Hiring professional SEO services is perhaps one of the best decisions that you can take for your business; the only thing is that you should hire one only after thorough research and after evaluating their pros and cons.

Insurance Agency Web Marketing for Lead Generation In A Soft Market

When considering the current economic climate and soft insurance market, every agency and agent wants to generate the optimum number of qualified leads with the lowest possible marketing investment. There is always a tradeoff between insurance agency lead flow today versus long range marketing plans, branding and agency awareness campaigns for the future. Let’s review some of the web marketing options available and discuss the length of time necessary to generate leads for insurance agents, or at a minimum, how long it would take to complete the task. These are in a suggested order for a typical insurance agency web marketing initiative.

Insurance Agency Website:

This is the first and foremost task for every agent and agency. Today your website is your Main Street façade, the front store window which every prospect and client will view. Regardless of lead flow, it is of paramount importance that your website is up to date and professional. After all, would you want to enter a store with peeling paint, a cracked front window, a faded sign and a general look of neglect? It only takes 30 days to revitalize a website, top to bottom and a compelling website will start to pay dividends immediately.

Insurance Agency Search Engine Optimization (SEO)

Now that your insurance agency website is current and compelling, we need to focus on SEO. Arguably, much of the on page optimization was already accomplished if your website was redesigned, although many agencies have found that web designers may not be conversant with SEO. Regardless, it’s time to ensure your insurance agency SEO is at an optimum level. This encompasses both on page and off page optimization initiatives and both are extremely important to your success. Insurance agency SEO projects can put your agency on Google page one in as little as 30 to 60 days, resulting in a dramatic improvement for web traffic and an increase in lead generation.

Blogging

Blogging is a great way to increase website traffic, showcase agency expertise and improve insurance agency SEO. It’s fast, easy and arguably fun to do. Blog entries can be short; even two or three relevant sentences will often suffice. Blogging can also be outsourced to an insurance marketing agency or a proficient copywriter. Blog topics can often become articles, published in online magazines or article directories. Blogs can be integrated into social media marketing programs, and lead generation can be tracked through website analytics programs (including Google Analytics which is a free solution). If done correctly and consistently, blogs can increase lead flow in as little as 60 days.

Electronic Publishing

Electronic publishing or epublishing offers insurance agencies another way to generate website traffic, inbound inquiries and establish a positive internet presence. These days, electronic publishing can be more beneficial to drive in profile prospects to an insurance agency website than social media marketing or bulk web lead purchases. Articles should be educationally oriented focusing on your area of expertise. For example, perhaps your agency is proficient in compliance, workers compensation or marine insurance. Articles on these topics showcase your expertise and will help drive traffic to your website. Electronic publishing can drive leads within 30 days. Articles are typically published within a week of submission.

Social Media Marketing (Facebook, LinkedIn, Twitter, YouTube, Flickr)

Social media marketing is interesting, fun and empowering. Every agency and agent should have a presence in the major social networks, and should join relevant prospect groups on LinkedIn. Integration between social media (linking your blog to Facebook, Twitter and LinkedIn for example), improves speed and efficacy of your content. Video offers advantages for marketing through YouTube and other social networks, and of course, makes your agency website more interesting and “stickier”. It takes time to germinate leads from social media marketing. Assume at least three or four months of effort before you see a return. However, when combining and integrating social media marketing with some of the other lead generation tools mentioned here, your return can be much faster.

Insurance Agency eMarketing

Agencies who try to use email blasts to blast out offers for cheap insurance will be sadly disappointed in the results. However, agencies who leverage eMarketing to distribute quality newsletters, white papers or educational webinar series can find this a highly effective lead generation tool, one which can dramatically help lead gen in a soft market. Campaigns can yield results very quickly, though it takes time to map out a successful eMarketing and seminar strategy, and an agency should plan on a 90 day cycle.

Insurance Agency Web Seminars

Web seminars, when combined with a professional eMarketing initiative, can be one of the most effective, long term lead generation tools available to agencies, in a soft or hard insurance market. Web seminar series build tremendous credibility, internet presence and agency awareness, and when done correctly, can virtually eliminate cold calling while adding qualified leads to the agency pipeline. It takes some time to create a successful webinar series, often up to six months to build awareness and loyalty. That said, once an agency establishes credibility, their webinar series will continue to draw impressive numbers of prospects. Agencies should assume three to six months to build an effective web seminar program.

Pay Per Click (Google PPC Campaigns)

Pay Per Click (PPC) advertising can be an effective way for insurance agencies to increase website traffic and generate leads. Organic SEO is superior in that there are no ongoing click based fees. However, for specific agency marketing niches, including commercial insurance, benefits insurance and personal lines. Pay Per Click marketing campaigns can offer a beneficial boost to insurance agency lead generation. Other variations on this include Pay Per Inclusion and Pay Per Impression. An important note, these campaigns need to be monitored and measured closely, as some keyword clicks can cost $5 to $15 every time someone clicks on the advertisement.

Web Lead Bulk Purchases

There are many companies which drive insurance consumer traffic to their respective websites and then parse and bundle leads, ultimately selling these to agents in their respective target areas. For example, some of these companies drive life insurance prospects to their websites, collect information, then sell these prospects to insurance agents and agencies on a per lead or lead bundle price. This can be beneficial to drive activity into and insurance agency pipeline, however, these leads are often sold to multiple agents and brokers, resulting in a pool of agents competing for the same prospect, armed with the same information. These bulk lead purchases can drive activity into a pipeline within 30 days, though the downside is that the leads are a free for all, and your agency will be one of many calling on the same leads.

These web centric activities can help drive leads to an agency, even in a challenging soft market as we have today. Your agency should focus on areas in which you have expertise. For example, perhaps one of your agents or support specialists likes to write, you could have them work on blogging and electronic publishing. Or, you may have a principal who would like to create a prominent social networking presence. However, if you lack the internal expertise or bandwidth, you can outsource all or part of these activities to a competent insurance marketing agency.