7 SEO Facts Business Owners Must Keep In Mind

1. Change is Inevitable

Not only has Google developed a reputation for regularly rolling out major changes to their algorithm, but many other aspects of online marketing also change on a regular basis. Because this type of change is going to happen, it’s important to account for it in any strategies you develop.

2. SEO Isn’t Something to Set and Forget

While there are certain optimization tactics you can do one time and then be done with for the foreseeable future, SEO is an ongoing effort. When businesses fail to commit to SEO, it’s nearly impossible for them to get the results they want.

3. Mobile SEO Matters

Using a responsive design for your website is a good starting point for mobile SEO. However, because local website optimization also plays a role in these rankings, it’s important to address additional issues as well. Geo-targeting, user navigation and customized experiences are all factors that can play a role in how well a website ranks in mobile search results.

4. Your CMS Can Make or Break Your Rankings

Choosing a new CMS isn’t a decision that should be taken lightly. One of the many ways it can affect your site is through rankings. While an optimized CMS can provide a lot of help in terms of rankings, the wrong one can hold you back. And even if a quality CMS is selected, it’s important to transition properly in order to protect any existing rankings.

5. Small Changes Can Have a Big Impact

This reality of SEO is a double-edged sword. Since there are times when trying to rank can be very frustrating, it’s reassuring to know that the rankings your site deserves may just be a small change away. On the other hand, if you’ve managed to establish very good rankings, it can be a little scary to realize that even if it’s something small, making the wrong change to your site can have very serious consequences.

6. SEO Shouldn’t Exist in a Bubble

A big part of getting the most out of search engine optimization for business is understanding that this practice doesn’t exist in a bubble. While it is important to ensure that all of your SEO efforts are in the hands of capable professionals, you also need to take into account how search engine optimization interacts with everything else you’re doing online and offline. By finding the best ways to integrate all of your efforts, you’ll be able to generate the best possible results.

7. Google Doesn’t Owe You Anything

While this last point may sound harsh, the sooner you take it to heart, the sooner you’ll be able to develop a truly effective SEO strategy for your website.

Stop Taking Chances, Use Web Marketing Strategies

Basically, there are only two major things that happen online, the buying and selling process, aside from establishing long-term relationships with customers. While many leave everything to chance, there is no taking chance when it comes to online selling. It means, some things are not being advertised to them. That’s SEO job not selling but optimizing the site in order to get customers notice you, to become no. 1 in yahoo, MSN and Google and earning bucks.

In addition, people cannot buy products which they do not see as available. A good web design websites can add attraction as well. With that, repeat business will be certain to flow and thus, provide continuity to the other end, especially the selling part. It is also important, not only to sell, but get the satisfaction of these buyers. A deeper understanding of the targets gives more feel for the customers because a seller would know what pleases them. A business, either online or land-based, must be specific on the people it wants to cater to.

Knowing who the customers are, would greatly help in making out which direction to take. A business, either online or land-based, must be specific on the importance of using good web marketing into your online business and see it grow in time. This is the key that unlocks the potential of realizing the sales targets of a company. A deeper understanding of the targets gives greater understanding of the needs of customers. This will in turn, greatly help in making out which direction to take. Almost everybody will agree on the people it wants to cater to. Use significant Web marketing strategy. Be independent in financial matters when you are clearly reaching your goals for sales and profit. Internet marketing will give you a success that you ever wanted.

The Benefits of SEO Web Marketing For Your Business

Any business that is genuine about establishing a serious online presence has to consider the impact of SEO. Nowadays, most businesses are adamant that SEO must be factored into all online marketing strategies.

Nowadays, most SEO Marketing Services Company would offer you the following factors to convince you that SEO can increase the fortunes of your business.

It’s cost effective and affordable – The process of finding SEO services that are affordable is relatively straightforward. When you take into account the ROI potential, those companies that offer great SEO services will also offer outstanding value for money. In attracting the relevant customers to your site you increase profitability; therefore your initial monetary outlay is retrieved instantly, putting money back in your pocket. This in turn means you have covered the expenses of your SEO campaign and in the long-run it makes financial sense.

It’s a simple way to connect with your target audience – Optimising your website with a number of keywords, enhances the possibility that your ideal audience will be able to locate it. Whilst your site may already attract a high volume of visitors, they are not necessarily the kind of client you’re looking to target. Quality SEO can generate quality leads to increase profits as the audience it hits has a genuine need to utilise your service.

It will increase your conversion rate – Following on from attracting the right type of audience, drawing them in builds a rapport with them and results in much better conversion rates. Well-constructed SEO should feature good quality content on your website that is engaging, optimised and provides a good density of keywords as this will vastly improve the conversion rate of any site.

SEO is versatile and customizable – If you’ve chosen the right SEO Marketing Services Company they would implement an SEO strategy that is completely tailored to meet the requirements of your company. Having that flexibility to adapt your SEO campaign will be vital in keeping pace with your competitors and maintaining a strong online presence.

It offers your business a form of online longevity – Short term marketing solutions are relatively pointless, requiring vast amounts of effort, very poor returns and they end up wasting precious time and money. The beauty of SEO is that it operates at its best when implemented on a long term scale, delivering good quality leads, that translate into increased profits and establishing a brand that is made recognisable to your target audience. Overall, this will keep customers coming back because a client business relationship has been established.

SEO is easy to analyse – If your SEO campaign has been implemented correctly the immediate impact would be simple to analyse. However, an SEO Marketing Services Company can also draw on vital statistical data to provide your company with detailed reports on how your company measures up when competing for clients on the world-wide-web.

In summary, utilising the services of an SEO Web Marketing Services company will transform the fortunes of your business. SEO opens the door for businesses to explore vast areas that they may have never explored before and increases marketing potential. Your business could reach further when using SEO, increasing the standard of client that you attract and your profit margins.

Great Web Marketing Solutions for Small Business

This article sets out several Web marketing solutions – presenting the pros and cons of various complementary Web marketing activities.

5 Complementary Web Marketing Activity Combinations

  1. Article and Video Marketing (my favorite)
  2. PPC and Facebook Ads (paid advertising)
  3. Affiliate Programs
  4. Social Media Campaigns
  5. Blogging, bookmarking, and organic SEO

I started with blogging and organic SEO. Once I started ranking very well, I added article marketing. Recently, I ventured into video marketing. If I were to do it again, I would have started article marketing earlier.

My core activities are complementary – they focus on publishing content. I leverage that content by publishing it in my business blog, in EzineArticles, and then creating videos from that content.

That said, I’ve also dabbled in PPC, Facebook Ads, and social media campaigns. I like publishing content the most; consequently I did this consistently and did it better.

I’ll briefly set out the pros and cons of each combination of Web marketing activities.

1. Article and Video Marketing

Pros

  • You can do it for free
  • If done well, builds credibility and can be very effective.
  • Can easily leverage the content.
  • Residual benefits – the published content works for your business indefinitely – as long as it remains published.
  • Relatively easily outsourced. You’ll need to be judicious who you hire. You tend to get what you pay for.
  • Huge leverage opportunity if other websites publish your articles and/or videos. Could go viral. This is the best-case scenario.
  • The backlinks can help your website’s organic SEO – especially if your content is syndicated.

Cons

  • It’s time consuming to create the content.
  • It takes a while to see results (especially compared to paid advertising).
  • May take a little while to get the right people doing it for you.
  • Scaling up takes a little while because you need to generate the content.

2. PPC and Facebook Ads

Pros

  • Immediate results. You may have to test and tweak some, but you can get website visitors very, very quickly.
  • Easily scalable. If you want more traffic, pay more money.
  • Target as many keywords as you like immediately.
  • Quickly measurable. Because results are immediate, you can test and tweak very quickly.
  • Costs are variable in that you pay when you get desired action (i.e. click thrus to your website).
  • Fairly easy to outsource – you’ll want to shop around. There are many ineffective and/or costly PPC and Facebook consultants.

Cons

  • Costs money. In fact, if your target keywords become more competitive, you costs can rise.
  • Likely lower conversion rate on your business website because visitors are not pre-sold (like they are with content publishing).
  • If you don’t do organic SEO, you miss out on traffic from the organic search engine listings.

3. Running an Affiliate Program

If you offer a product or service for which you can recruit affiliates to promote your business, then you could have a ready-made army of sales-people very quickly.

The key is having a very high converting sales funnel and offer excellent incentives to attract affiliate marketers.

Pros

  • You can build a massive Web presence very quickly if you attract a lot of affiliate marketers (or a few effective affiliate marketers).
  • Your costs are associated directly with sales or some form of action. In other words, the costs are attached to sales or some form of action that you pay commissions on.
  • High conversion rates if your affiliate marketers pre-sell your website visitors.
  • Improve organic SEO rankings with many incoming links from affiliate marketers (assuming some of them link to you via DoFollow links).
  • Residual benefits with the content your affiliates publish (assuming your affiliates don’t remove the published content).
  • Easy to hire an affiliate manager to run the operation.

Cons

  • Costs money. You share the revenues.
  • If you don’t recruit affiliates, you’ll have wasted time establishing an affiliate program.
  • Time investment in managing your affiliate program – working with affiliates, developing sales tools and resources, etc.
  • You’re dependent on the efforts of your affiliates. If they are not effective, you’ll not only lose them as affiliates, but you won’t make sales.
  • Legal issues may arise if your affiliates breach any regulations in promoting your products/services.

4. Social Media Campaigns

I’m referring to Facebook, Twitter, online profiles, forum participation, blog posting, and other community participation activities.

Pros

  • Build trust among your community. You can establish credibility and expert status with ongoing contribution. If you succeed developing expert status, this can be extremely effective. Your products/services will sell well – in fact, you’ll create demand for your business specifically.
  • It’s a social activity, which may appeal to you.
  • No or low cost. You can build Facebook pages, use Twitter, comment on blogs, and join forums for no cost.

Cons

  • Requires ongoing participation. Once you stop, your presence dwindles.
  • Difficult to outsource. It’s you the community wants to dialogue with.
  • Not effective for every type of market. If your customers don’t participate in social media, then this approach may not be as effective.

5. Blogging, Bookmarking, and Organic SEO

These three work well together. In fact, blogging results in organic SEO if you apply some simple on-site and off-site SEO techniques. When you write great content, it makes sense to get attention to it by bookmarking it with the prominent bookmarking services (Digg, Reddit, StumbleUpon, etc.).

Pros

  • Blogging has the same pros as article marketing. The activity is the same – only the platform differs.
  • Bookmarking is a very quick way to get attention to your business. Be sure you bookmark truly interesting content. Don’t bookmark sales pages.
  • Organic SEO is free and can bring you a lot of business.

Cons

  • Blogging has the same cons as article marketing.
  • Social bookmarking is time-consuming and may not result in conversion. If you attract visitors because of an interesting article, those visitors may not be interested in what you have to offer. It’s difficult for some types of businesses to use social bookmarking that results in sales.
  • Organic SEO takes a long time to get results. If you outsource it, it can be very expensive. However, if you rank well in the search engines, the potential sales is huge.
  • Also with organic SEO, you must continue working on it to stay ahead of your competitors.

When choosing Web marketing solutions, consider the following:

  • If you’ll be doing it yourself, do you like the activity? If you hate writing, then article marketing isn’t for you unless you’re prepared to hire writers.
  • Know your market. Will you find them or they you through your chosen Web marketing activities? For instance, if your market doesn’t use Twitter, then there’s little point in using Twitter.
  • Don’t do something just because you heard it’s effective. This results in jumping from one activity to another. Pick and stick.

Web Marketing Via SEO Services

Hiring SEO services for web marketing is a huge decision that needs to be made responsibly and sensibly, as hiring a service has its pros and cons. It can save your time and give a positive and credible boost to your site. However, if not supervised properly a SEO service can potentially damage not only your site but also your reputation in the market of professional businessmen. People who wish to improve and enhance their websites should be aware of the fact that improper web marketing can lead to disastrous consequences.

Internet is the biggest market on the block right now and broadcasting your company online can be a huge challenge. The fact that internet is home to millions of websites and companies makes it difficult for newer companies and website owners to rank high during searches via various search engines. Web marketing is the best way to be successful in the popularity online war between different websites. SEO services play a vital role in establishing the reputation and popularity of a website. It is important that you form a checklist before hiring a SEO service for your company’s website. A few useful pointers are:

1. Your own requirements

Before going out into the market for hiring, it is essential that you be aware of the exact services that you require. This would help you in forming a strict outline of required work and cross-checking selected SEO services once you start the hiring process.

2. Budget

Form a proper budget for your web marketing. By doing so, you will be able to keep an easy track of the investment made in a service provider, the consequent ranking hike and the revenue generated because of that hike.

3. Hiring and Experience

The next step is hiring a SEO services provider. Make a list of providers that suit your requirements and budget. When you have a final list, review it for the provider with the highest experience in the field. By determining the time they have spent in the field you would be able to assess their professional services as well as how well they do in the business.

4. Background check

Running a background check is very important. Most providers give out a list of companies and sites they have worked for to potential customers. It is advisable that the prospective customer search and review the websites that the provider has serviced. Customers should not only rely on the feedback of those websites but also search for reviews on the actual SEO service provider to be absolutely sure of their credibility.

5. Spamming

Receiving emails in spam of search engine optimizing services should be as quickly ignored as they are received. These are usually con artists trying to pull of one or another of web marketing related scams.

6. Ranking

Anyone who claims to drag your ranking to a higher scale should have a higher ranking themselves. Always go for the SEO services company ranking high among the search engine results after making certain of its credibility.

7. Approach and Method

You should check the SEO consultant for the approach that they take and the methods that they use for web marketing. If the providers are not willing to disclose their technique then it is the red signal to cross that provider off your list and move on to the next one. You do not want a technique that would destroy the ranking of your company instead of upgrading it.